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Brand & Campaigns Manager

The role

Job title: Brand & Campaigns Manager

Job salary: £45,000 - £50,000 per annum

Job location: London, SE1

Deadline: 17th March 2023

Purpose of the job

Our Campaign Managers are central members of the Marketing team and of our organisation as a whole. As a Brand & Campaigns Manager, you will report to the Senior Brand & Campaigns Manager and work closely with the other members of the Marketing directorate, as well as other directorates.

You will play a central role in the planning, development and management of our nationwide, multi-message, multi-audience and multi-channel consumer campaign. The audience we have to reach is large and fragmented, and therefore won’t be convinced by a single smart meter benefit. Your expertise will ensure our complex campaigns are developed and optimised to deliver the best possible results.

You will help manage the day-to-day relationship with our creative and media agency partners (AMV BBDO, Gravity Road and m/Six) and continually strive to deliver ever more innovative and effective campaign solutions, with a particular focus on the synergy between creative and media strategies and tactics.

Key tasks and responsibilities

  • Support the Senior Brand & Campaigns Manager, Head of Brand & Campaigns, and Head of Media in the strategic direction and development of integrated campaign plans, and the production and delivery of our campaign assets.
  • Manage creative development, production and delivery of all campaign assets (including AV, radio, print, outdoor and digital), working with our creative agency partners, in line with paid media plans.
    • This includes preparation of briefs, providing consolidated team feedback on agencies’ work and ensuring high quality assets are delivered on time and budget.
  • Oversee pre-testing of propositions and creative campaign assets, working closely with our in-house Insight team from brief to debrief, and lead on the production of research stimulus with our agency partners.
  • Keep agencies across significant development in audience and media strategy, assessing implications for creative and determining best campaign approach based on audience insight, media and creative objectives.
  • Review and assess media plans, working with our Head of Media to ensure they are in line with overall strategy and will deliver campaign objectives effectively.
  • Manage budgets and interrogate estimates from agency partners, driving cost-efficiencies and value for money.
  • Project manage campaign development and delivery across multiple channels, teams and suppliers, ensuring effective co-ordination and that projects stay on track.
  • Oversee the substantiation process of complex claims in our advertising, including developing robust substantiation documents for Clearcast and the ASA, through desk-based research and by liaising with the Policy team and our external legal advisers.
  • Ensure that all campaigns assets produced adhere to brand guidelines, campaign messaging and lexicon, guiding teams on guiding teams on application of branding and variations of messaging, seeking opportunities for optimisations, and ensuring accuracy and consistency across all channels.
  • Monitor campaign performance against KPIs, working with our media agency to optimise ongoing performance and ensuring that learnings are collected, applied and shared.
  • Collaborate with internal Insight team and our media agency to ensure we have a best-in-class performance measurement framework, to make both tracking our activity and reporting it as simple and effective as possible.
  • Work closely with our PR and Corporate Affairs teams to ensure our communications are co-ordinated and amplified through earned channels.
  • Ensure that that government and energy sector stakeholders are engaged effectively in SEGB marketing activity, and work closely with our Communications and Corporate Affairs teams to co-ordinate and amplify campaigns.

Skills, experience and competencies

  • You will be an experienced marketing professional with a background working:
    • as part of an in-house consumer marketing team; or
    • for a leading marketing/advertising agency in account management/strategy
  • You will have developed and delivered major, multi-channel, consumer facing communications campaigns.
  • Experience leading agency relationships, across both creative and paid media delivery.
  • Strong understanding of marketing, media and the key considerations, inputs and processes required to deliver an effective campaign. 

  • Excellent at building and managing senior relationships and confident owning and leading integrated campaigns end-to-end.
  • Highly organised with the ability to manage projects, working with multiple stakeholders, in order to meet tight deadlines.
  • Able to manage substantial budgets and confident in driving value for money
  • Experience in evaluating campaigns and using insight to inform campaign development
  • Excellent communications and IT skills, with the ability to write and present succinctly, eloquently and creatively. 
  • Appreciation of the objectives and activities of Smart Energy GB.
  • Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team



Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups in the marketing and communications sector. We have identified ethnic minority, disability, gender and lower socio-economic background as the key areas we would like to focus our recruitment efforts in. Therefore, we are keen to hear from female applicants, applicants that belong to the ethnic minority backgrounds, people with disabilities and applicants from a lower socio-economic background.

We collect and analyse equal opportunity information to make our recruitment practices as inclusive as possible. As such, we will require you provide us with information relating to our equality monitoring mission as part of your application.

We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

  • Black talent
  • Disabled talent
  • Working-class talent
  • Women
  • Asian talent
  • Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.



Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme
  • 25 days annual leave (plus bank holidays)
  • Gym memberships
  • Private medical insurance
  • Annual health check
  • Annual eye test
  • Season ticket loan
  • Five annual volunteer days
  • £1,000 (net) work anniversary gift
  • Local discounts with Better Bankside Buzz Offers
  • Option to buy additional annual leave
  • Option to take out a personal loan
  • Cycle to work scheme
  • An in-house wellbeing programme, Thrive
  • Free standard breakfast and healthy snacks are provided every day in the office to support a positive working environment


We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.