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Campaigns & Digital Manager

The role

Job title: Campaigns & Digital Manager

Job salary: £45,000 - £50,000 per annum

Job location: London, SE1 (hybrid working, 2 days per week in the office)

Deadline: 2nd April 2023

Purpose of the job

As Campaigns and Digital Manager, you will manage Smart Energy GB’s digital channels to engage and inform the British public about smart meters on the platforms they visit daily.

Your remit will span the entire organisation, acting as the digital content and media expert when working with the PR, advertising and brand teams. As our in-house digital expert, you will work with the Senior Campaigns & Digital Manager to optimise performance and ensure we deliver best-in-class results for our investment across our range of paid media activity. You will also support the Campaigns and Digital Manager in ensuring all content is executed appropriately across channels.

You will lead and oversee our community management and community management partner agency, ensuring questions and conversations are monitored and responded to with pace and accuracy, whilst being constantly vigilant to ensure our channels are monitored closely and issues escalated.

Detail-orientated, with strong interpersonal skills, you will approach work with a can-do attitude which helps the team to deliver exceptional work – sometimes under pressure - having great fun in the process. You’ll bring a passion for digital that keeps you on top of trends and thinking of ways we can leverage them.

Key tasks and responsibilities

  • Support the Senior Campaigns & Digital Manager and Senior Media Manager in developing our digital media strategy including reviewing our targeting strategies across social media and programmatic placements
  • Be accountable for ensuring our digital media strategy comes to life online, working closely with our media agency to ensure our digital media campaigns are rolled out appropriately. Be the internal owner of our digital advertising presence
  • Contribute an expert view to the development of digital campaigns, inputting your knowledge of what works best for our audience, and bringing relevant industry insights and data from our social listening tool BrandWatch, to make our campaign plan the best it can be
  • Work with the Senior Campaigns & Digital Manager to optimise ongoing campaigns, analyse performance and present reporting internally to ensure we are maximising effectiveness across our campaign remit, and always pushing to meet and exceed KPIs
  • Lead our community management strategy. Analyse the performance of our digital advertising from a community management perspective, working with our Social Media Assistant and our Community Management agency to ensure the right comments are responded to, in the right way and at the right time. Support our Social Media Assistant with any escalated requests
  • Assist with the creative development of campaigns, particularly bringing insights from across audiences and digital strategy to inform creative campaign development
  • Be responsible for a robust crisis plan for social media, supporting the Social Media Assistant in monitoring our social listening tool BrandWatch for social media threats
  • Be accountable for our ongoing social listening programme, including creating new dashboards and queries. Ensuring our organisation is fully briefed on new relevant trending topics
  • Manage our digital content planning from a media and performance perspective, assisting the Senior Campaigns & Digital Manager and wider Campaigns and Digital team
  • Define and apply all procedures and protocols to govern our consistent approach to digital media including TOV, targeting and placement choice, and guide activity across the organisation and our agency partners
  • Help other teams within the organisation with digital campaign development across media buying and creative development, on an ad hoc basis

Skills, experience and competencies

  • In-depth experience managing and growing a variety of digital channels with a passion for leading digital cross-channel approach and ensuring consistency in the execution of digital campaigns
  • Experience deploying and evaluating paid advertising in digital channels, and an understanding of digital media metrics and tools for measurement
  • Experience managing a community management strategy, preferably overseeing an agency delivering responses. Your excellent attention to detail and ability to work at speed will enable you to deliver high-quality timely responses
  • An expert in digital media with a robust understanding of its capacity for behaviour change, proactively seeking new opportunities to champion digital within an organisation
  • A proven track record of managing the development of digital media campaigns, including agency management, brief writing and execution
  • A keen interest in the creative development of campaigns, and the development of creative executions for a range of digital channels
  • Preferably experienced in handling social media crisis situations and planning, and a solid understanding of PR and their relationship to social media marketing
  • Experience using BrandWatch or a similar social listening tool
  • Excellent communication skills (verbal/writing)
  • Appreciation of the objectives and activities of Smart Energy GB
  • Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team



Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups in the marketing and communications sector. We have identified ethnic minority, disability, gender and lower socio-economic background as the key areas we would like to focus our recruitment efforts in. Therefore, we are keen to hear from female applicants, applicants that belong to the ethnic minority backgrounds, people with disabilities and applicants from a lower socio-economic background.

We collect and analyse equal opportunity information to make our recruitment practices as inclusive as possible. As such, we will require you provide us with information relating to our equality monitoring mission as part of your application.

We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

  • Black talent
  • Disabled talent
  • Working-class talent
  • Women
  • Asian talent
  • Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.



Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme
  • 25 days annual leave (plus bank holidays)
  • Gym memberships
  • Private medical insurance
  • Annual health check
  • Annual eye test
  • Season ticket loan
  • Five annual volunteer days
  • £1,000 (net) work anniversary gift
  • Local discounts with Better Bankside Buzz Offers
  • Option to buy additional annual leave
  • Option to take out a personal loan
  • Cycle to work scheme
  • An in-house wellbeing programme, Thrive
  • Free standard breakfast and healthy snacks are provided every day in the office to support a positive working environment


We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.