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Head of Media

The role

Job title: Head of Media

Job salary: £75,000 - £85,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 15th March 2024

Purpose of the job

Smart Energy GB are responsible for the national consumer and microbusiness engagement campaign for smart meters; helping pave the way towards a cleaner, greener, more energy efficient Britain.

We’re looking for a passionate Head of Media who is excited by our mission to drive national adoption, and the opportunity to be part of this once-in-a-lifetime campaign in the next phase of our life. This is a senior level position for a driven marketer who will lead the planning, buying and evaluating of our paid media activity. There is also opportunity to lean into the campaign creative aspects of our marketing output if desired. This person will be a strategic thinker as well as someone able to operate as an effective team leader in a fast-moving and ever-changing environment.

Reporting into the Deputy Director of Marketing, you would work alongside our Head of Brand and Campaigns and Head of Campaigns and Digital. Together you would be responsible for the development of all of our campaign activity, ensuring we are driving forward our organisational goals to reach and impact our different audience segments.

This is an exciting role at a pivotal point within smart meter rollout, and would suit applicants with a natural curiosity for audience insight and innovative media solutions. Those with an aptitude for opportunity-spotting and experience driving test-and-learn frameworks will likely enjoy the leadership opportunities to design and deliver industry leading ideas.

The Head of Media works closely with Smart Energy GB Research & Insight leads utilising regular consumer, market and campaign research to inform ongoing media strategies. The Head of Media will have responsibility for an annual budget of nearly £20million, to plan and deliver multi-channel consumer and business campaigns with our media agency (m/Six&Partners). Currently about £10million is spent on TV/video.

This is a significant time to join, while energy is high on the national agenda, and where having visibility of energy consumption has never been more relevant to consumers.

In addition to being responsible for shaping the strategic approaches and implementation to the organisation’s entire paid media activities, this role will also offer the opportunity to support the senior leadership team with developing strategic proposals for government and industry regarding the future role of SEGB, defining the role for paid media within consumer engagement plans, and shape the direction for a paid media department as we enter the latter stages of the roll out and explore ever more sophisticated and innovative targeting approaches. Additionally, exploring ideal team structures within the context of new organisational remits.

Key tasks and responsibilities

  • Support the Deputy Director of Marketing/Director of Marketing in setting the strategic direction of the overall consumer and microbusiness marketing campaigns. Identify opportunities to develop ever more creative and effective solutions across all paid, earned and owned media activity
  • Driving our paid media test-and-learn framework across all channels and activations. Identifying insight-led media opportunities and new campaign approaches, and facilitating senior internal and external stakeholder support
  • Lead the implementation development of all our paid media activity and manage the day-to-day relationship with our media agency partner to deliver quality media plans which deliver strong ROI against agreed targets and budgets
  • Leadership and development of Smart Energy GB data clean room solutions, building on current testing activities to drive greatest impact across our media mix
  • Report expenditure of paid for media activity, including monitoring monthly forecast budgets and invoice activity
  • Oversee the monitoring and validation of our media expenditure and manage our media performance evaluation agency (MediaSense) and contract auditor (Firm Decisions) to ensure regular buying and contract assessments are conducted and recommendations implemented
  • Work closely alongside other Heads of departments to develop integrated creative and media strategies, and to ensure that CIVCs (consumers in vulnerable circumstances) are fully addressed in our overall segmentation and channel plan
  • Work closely with Head of Insight & Analytics to maximise use of segmentation and research findings in targeting, setting KPIs and deployment of econometrics
  • Work with PR team to assess strategic and commercial value of media partnerships, bought through our media agency
  • Support other cross-department strategic and creative initiatives where required
  • Support Deputy Director and Director of Marketing in providing a robust rationale for our media channel strategy and executive summaries of our activity for the SLT, CEO, board and other key stakeholders
  • Work with the Head of Industry Relations to provide suppliers with regular updates on our media plans and activity
  • Line manage and oversee the professional development of more junior members of the team including a Senior Media Manager and Media Marketing Executive.
  • Keeping abreast of industry developments and changes, identifying new opportunities for Smart Energy GB where relevant

Skills, experience, and competencies

Essential

  • Experience working for a leading integrated media agency and/or an in-house consumer media team
  • Experience in developing major, multi-channel, consumer-facing communications campaigns
  • Experience/understanding of cross-channel media planning, buying and evaluating, including TV, BVOD/SVOD, audio, digital display/video, social, programmatic, search and data-led content
  • Experience with different approaches to evaluation to assess both short and long-term KPIs, including econometrics
  • Ability to write clear agency briefs, evaluate media agency cost proposals, agree clear scopes of work and manage a significant marketing budget, providing a live and accurate view of this budget to the senior management team as and when required
  • A strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
  • Experience in working with customer segmentation to inform communications activity
  • Excellent at building and managing senior relationships, and confident owning and leading projects
  • Highly organised and able to manage projects to meet tight deadlines/ budgets
  • Excellent communication skills; the ability to write and present succinctly, eloquently and creatively
  • Strong experience with financial processes and managing the detail of large media budgets
  • Strong IT skills, including the creation and management of Excel spreadsheets
  • Appreciation of the objectives and activities of Smart Energy GB
  • Appreciation of the diversity of the people and communities of Great Britain, embracing this diversity in your approach to work

Desirable

  • Experience managing senior agency relationships and teams.
  • Comfortable leading the commercial and compliance elements of agency contracts and performance assessment
  • Understanding of, and experience managing the media auditing process – being comfortable utilising the data to drive stronger media performance
  • Commercial and procurement experience, with the ability to lead supplier tender processes and market assessments
  • Understanding of a spectrum of tools and tech stacks including data clean rooms, and leading 1st party data targeting solutions

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

  • Black talent
  • Disabled talent
  • Working-class talent
  • Women
  • Asian talent
  • Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

Benefits

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme
  • 25 days annual leave (plus bank holidays)
  • Gym memberships
  • Private medical insurance
  • Annual health check
  • Annual eye test
  • Season ticket loan
  • 5 annual volunteer days
  • £1,000 (net) work anniversary gift
  • Local discounts with Better Bankside Buzz Offers
  • Option to buy additional annual leave
  • Option to take out a personal loan
  • Cycle to work scheme
  • Free standard breakfast and healthy snacks provided in the office
  • An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.