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Senior Insight Analyst

The role

Job title: Senior Insight Analyst

Job salary: £38,000 - £40,000 per annum

Job location: London, SE1

Deadline: 23rd January 2023

Purpose of the job

Insight & Analytics is a central team within Smart Energy GB. Our task is to help ensure Smart Energy GB’s long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and marketing science.

Our work is as diverse as the activity we cover - members of the team have broad exposure to all of Smart Energy GB’s marketing, communications and policy work. We’re an in-house team, so as well as producing work ourselves we work closely and collaborate with a number of external research and analytics agencies, as well as our retained advertising and media agencies.

In this role you will work closely with the managers and the Head of Insight & Analytics to deliver our analytics workstreams by collating, managing, understanding and analysing data, as well as producing the body of presentations, dashboards and reports to disseminate information to key stakeholders.

Key tasks and responsibilities

  • Conduct day-to-day project management of data-led workstreams, including data collection exercises, analysis (e.g., data cuts, modelling), automated reporting and dashboarding, with oversight from managers
  • Conduct day to day liaison with external data providers and agencies
  • Conduct primary analysis and visualisation of data using excel, delivering insight-led outcomes with support from your manager
  • Utilising software packages including R Studio or Tableau to explore visualisation of key data sources
  • Oversee key Analytics-focused projects within the organisation, with a mix of delivering established data reports and responding to adhoc queries to answer key business questions. Examples may include understanding our metrics cut in different ways (e.g. by geographic location, or audience), or reporting on the impact of events such as the cost of living crisis on our key performance metrics
  • Maintain regular reporting to the wider organisation to ensure Analytics insight is embedding throughout the business
  • Responsible for ongoing audits of available data, helping to ensure storage, format and availability is appropriate for intended uses. This would include overseeing monthly or quarterly updates of data in excel and ensuring deliverables were consistent with expectations, utilising current internal data for analysis, and exploring any new data sources that could be used alongside our current deliverables
  • Support on the delivery of our Econometrics workstream, collaborating with an external agency and your manager to ensure key business questions are answered by the modelling
  • Responsible for reviewing and responding to adhoc analytics queries, working with managers to translate stakeholder questions into analysis briefs, and agreeing on suitable investigation of available data and delivery of internal analysis, for sign off by the Head of Insight & Analytics
  • Work with managers to ensure that all analysis and data findings are communicated in a clear, concise, and articulate way to internal and external stakeholders
  • Align and integrate data findings with consumer research findings and ensure effective collaboration across the Strategy & Insight team’s project mix, with support from managers
  • Work with the Head of Insight & Analytics to identify new projects and avenues for analytics analysis and how these can answer business objectives across the organisation
  • Work with the Head of Insight & Analytics to identify new software or analysis approaches to support development of the Analytics workstream

Skills, experience and competencies

  • Passion for working in a creative and busy campaign environment with some experience of working in a relevant data, analytics or quantitative insight role
  • Confidence working with and understanding large datasets and mathematical concepts, with ability to demonstrate relevant experience
  • A genuinely proactive and collaborative working style suited to independent learning in technical areas
  • Ability to work independently as well as part of a small team
  • Knowledge/awareness of quantitative consumer research methods (e.g. surveys)
  • Exceptional attention to detail necessary for cleaning, handling and analysing datasets
  • Strong organisational and project management skills to ensure project timelines are managed and met
  • Experience of reporting and storytelling based on technical analysis
  • Strong Excel and PowerPoint skills with experience using R Studio, Tableau or similar
  • Experience or conceptual familiarity with a language such as R, Python, SPSS Syntax or SAS would be preferable
  • An interest in Econometrics modelling would be desirable
  • Excellent communication skills (verbal/writing)
  • Appreciation of the objectives and activities of Smart Energy GB
  • Appreciate the diversity of the people and communities of Great Britain and embrace an inclusive approach to your work

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team



Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups in the marketing and communications sector. We have identified ethnic minority, disability, gender and lower socio-economic background as the key areas we would like to focus our recruitment efforts in. Therefore, we are keen to hear from female applicants, applicants that belong to the ethnic minority backgrounds, people with disabilities and applicants from a lower socio-economic background.

We collect and analyse equal opportunity information to make our recruitment practices as inclusive as possible. As such, we will require you provide us with information relating to our equality monitoring mission as part of your application.

We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

  • Black talent
  • Disabled talent
  • Working-class talent
  • Women
  • Asian talent
  • Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.



Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

  • Competitive pension scheme
  • 25 days annual leave (plus bank holidays)
  • Gym memberships
  • Private medical insurance
  • Annual health check
  • Annual eye test
  • Season ticket loan
  • Five annual volunteer days
  • £1,000 (net) work anniversary gift
  • Option to buy additional annual leave
  • Option to take out a personal loan
  • Cycle to work scheme
  • An in-house wellbeing programme, Thrive
  • Free standard breakfast and healthy snacks are provided every day in the office to support a positive working environment


We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.