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It’s not easy being green: half of Brits don’t make regular efforts to reduce energy use

6th September 2018

  • Wrapping-up her nationwide tour of Britain, Kirstie Allsopp is calling on people to follow her lead by getting a free smart meter and saving energy for the environment
  • New research reveals that 83 per cent of Brits think it’s important to be environmentally conscious, but when it comes to household energy less than half (47 per cent) make a regular effort to reduce energy waste
  • The eco-friendly tasks that are top of our weekly to-do lists include recycling plastics (60 per cent) and shopping with reusable bags at the supermarket (59 per cent)
  • If every home in Great Britain got a smart meter, we could save enough energy each year to power Aberdeen, Cardiff and Manchester

Property expert, Kirstie Allsopp, is completing her recent national campaign – touring up and down Great Britain with Phil Spencer – by encouraging even more of us to join the movement to save energy by upgrading to a smart meter.

New research reveals that while 83 per cent of Brits say it’s important to be environmentally conscious, less than half (47 per cent) of us are taking regular action when it comes to the way we use energy at home. Kirstie revealed the figures as she wraps-up her national tour, part of Smart Energy GB’s Campaign for a Smarter Britain, to highlight the energy-saving benefits of smart meters.

When it comes to how we are playing our part in a more sustainable future, reducing our energy consumption is coming lower down the list than other weekly activities, such as recycling plastics (60 per cent) or using reusable bags at the supermarket (59 per cent). 

Despite the nation’s positive attitude towards being green, almost one in five (16 per cent) of us don’t think our energy usage has an impact on the environment and one in ten think it’s the government’s responsibility to make a difference. With old-fashioned energy meters keeping us in the dark when it comes to how much energy we’re using and what it’s costing, it’s no wonder some of us are confused. 

Luckily, Brits are embracing modernisation with almost eight in ten (79 per cent) of us saying technology could help us make our homes greener. Upgrading to a free smart meter is a simple step that can make a big difference when it comes to cutting down energy use at home.

The new meters let you track your energy use in pounds and pence as you go along, making it much easier to understand how much power you’re using and giving you the visibility you need to make informed changes. Smart meters are bringing energy into the modern age, giving us the vital tool we’ve been missing when it comes to energy saving.

Kirstie Allsopp said:

“How can you help reduce your impact on the environment if you aren’t thinking about how much energy you use? I believe if we all get smart meters, it will help make our country greener. My smart meter is right up there with those things that I can’t imagine living without once I’ve spent enough time with it – a bit like Phil really.”

Robert Cheesewright, Director of Policy and Communications at Smart Energy GB, said:

“It’s not a shock that so many of us appreciate the importance of being eco-conscious. But given that our everyday energy use has been impossible to track until the introduction of smart meters, it’s also not a surprise that so many of us aren’t yet regularly reducing how much gas and electricity we waste at home.

“By taking the simple step to get a smart meter installed for free, we can play our part in making a cleaner, greener Britain, as well as potentially saving enough energy to power our homes for a whole week, every year.”

To join the fight against energy wastage and help make Britain greener, all households in Great Britain can ask for a smart meter to be fitted by their energy supplier for free of charge. Getting a smart meter installed could help households save enough energy each year to power their home for a week.


About Smart Energy GB

Smart Energy GB is the voice of the smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign is reaching households and microbusinesses in England, Scotland and Wales.

About smart meters and the rollout

Smart meters replace the traditional meters we currently have in our homes. They enable accurate bills, near real time information on energy use in pounds and pence, and greater control over the way we buy and use energy. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure.

There are already more than 12 million smart meters installed in homes and microbusinesses across Great Britain. Every household in England, Scotland and Wales will be offered one at no additional cost. Contact your energy supplier about getting your free smart meter.

Media contacts

For more information, regional statistics, case studies or interview requests, please email [email protected] or call 020 7413 3085.