Target Groups
The Resource centre caters for different target groups with specialised content series. Please see below for a list of our target groups including definitions, and tailored assets available to reach them.
Target group definitions and tailored assets
| Target Group | Definition | Asset series |
| Unsure (55+) |
Individuals who are over 55 and are apathetic to, or have concerns about smart meters. |
Your smart meter will help upgrade Britain's outdated energy system |
| Unaware (65+) | Individuals who are over 65 and unaware of smart meters. | |
| Low income | Individuals who earn £14,000 a year or less. | If you're on a tight budget a smart meter could make life easier |
| General | Individuals who sit outside of Smart Energy GB's current target groups, who may still benefit from general energy saving advice and smart meter materials. |
10 energy saving tips during coronavirus lockdown |
Alternative formats and language iterations
We have a formalised inclusive approach to asset creation. We implement a minimum requirement of alternative formats and language iterations for our content series where possible including:
- Welsh, Polish, Gujarati, Punjabi, Bengali and Urdu
- BSL (British Sign Language)
- Audio (English and Welsh)
- Easy Read (English and Welsh)
- Large Print (English and Welsh)
- Braille (on printed materials only)
Alternative format definitions
Definition sources
British Sign (https://www.british-sign.co.uk/) 2. Royal Blind (https://www.royalblind.org/national-braille-week/about-braille/braille-facts), (https://www.royalblind.org/accessible-media/audio-transcription), and (https://www.royalblind.org/accessible-media/large-print-transcription) 3. Mental Health UK (https://www.mentalhealth.org.uk/learning-disabilities/a-to-z/e/easy-read)
