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Target Groups

The Resource centre caters for different target groups with specialised content series. Please see below for a list of our target groups including definitions, and tailored assets available to reach them.

Target group definitions and tailored assets

Target Group	Definition	Asset series
Unsure (55+)	Individuals who are over 55 and are apathetic to, or have concerns about smart meters.	Your smart meter will help upgrade Britain's outdated energy system
Unaware (65+)	Individuals who are over 65 and unaware of smart meters.	Why is a smart meter a smart choice for me
Low income	Individuals who earn £14,000 a year or less.	If you're on a tight budget a smart meter could make life easier
General	Individuals who sit outside of Smart Energy GB's current target groups, who may still benefit from general energy saving advice and smart meter materials.	10 energy saving tips during coronavirus lockdown Help with your energy costs during the coronavirus outbreak Mythbusting Switching with a smart meter Frequently asked questions Educational video series IHD leaflet

Alternative formats and language iterations

We have a formalised inclusive approach to asset creation. We implement a minimum requirement of alternative formats and language iterations for our content series where possible including:

Welsh, Polish, Gujarati, Punjabi, Bengali and Urdu
BSL (British Sign Language)
Audio (English and Welsh)
Easy Read (English and Welsh)
Large Print (English and Welsh)
Braille (on printed materials only)

Alternative format definitions

Alternative Format	Definition of Alternative Formats & Target Groups
BSL (British Sign Language)	Sign Language is a visual means of communicating using gestures, facial expression, and body language. Sign language is used mainly by people who are Deaf or have hearing impairments¹
Braille	Braille is a tactile reading and writing system used by blind, visually impaired or deafblind people who cannot access print materials. It uses raised dots to represent the letters of the print alphabet. It also includes symbols to represent punctuation, mathematics and scientific characters, music, computer notation and foreign languages²
Easy Read	The presentation of text in an accessible, easy to understand format. It is often useful for people with learning disabilities, and may also be beneficial for people with other conditions affecting how they process information³
Audio	The use of audio is particularly important for many vision impaired people who do not use braille. In addition, people with learning difficulties or dyslexia often find it easier to listen to information rather than read it⁴
Large Print	Professional print services take into account the needs of vision impaired people including: colours and contrast, suitable font styles, layout, paper quality and weight, text and line spacing. Large print documents are created from an original document and then re-designed into a format that is acceptable to a vision impaired reader⁵

_{Definition sources}

_{British Sign}_{(https://www.british-sign.co.uk/)}_{2. Royal Blind (https://www.royalblind.org/national-braille-week/about-braille/braille-facts), (https://www.royalblind.org/accessible-media/audio-transcription), and (https://www.royalblind.org/accessible-media/large-print-transcription) 3. Mental Health UK (https://www.mentalhealth.org.uk/learning-disabilities/a-to-z/e/easy-read)}