Smart Energy GB’s creative use of social media to reach younger audiences has been recognised at the Marketing New Thinking Awards.
Its Power of 10 campaign won the 2018 award for social storytelling, which celebrates the best use of social media for brand conversation.
The campaign used Twitter, Instagram and YouTube to spark conversations about energy use among 21-28 year olds – a group that has traditionally been difficult to engage in the energy sector.
Through creative use of social media influencers and light-hearted video content, the campaign increased awareness of smart meters with 200,000 more young people.
Gavin Sheppard, Chief Marketing Officer at Smart Energy GB, said: “It takes a lot of creativity and drive to find new ways to start conversations about energy among young people as it’s a subject that’s very low on their list of priorities.
“So I’m incredibly proud that this is the fourth award we have won for our Power of 10 campaign - it’s great testament to our team’s commitment to challenging the status quo to reach new audiences.”
Notes to editors
About Smart Energy GB
About smart meters and the rollout
Smart meters replace the traditional meters we currently have in our homes. They enable accurate bills, near real time information on energy use in pounds and pence, and greater control over the way we buy and use energy. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure.
There are already more than 12 million smart meters installed in homes and microbusinesses across Great Britain. Every household in England, Scotland and Wales will be offered one at no additional cost. Contact your energy supplier about getting your smart meter.
Smart Energy GB media contacts
For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:
Smart Energy GB:
Janqui Mehta: [email protected]; 0203 019 1049/07715 665 112