Smart Energy GB, the voice of Great Britain’s smart meter rollout, has received further industry recognition for creative campaigning by winning the Digital Cinema Media award for the Best Use of Innovation in Cinema.
The award was given to Smart Energy GB for its Gaz & Leccy cinema takeover. The film shows an unsuspecting cinema audience getting the shock of their lives when the two cheeky characters come to “life” in a fully immersive, 4D live event. The mayhem Gaz & Leccy cause brings to life the idea that the way we currently buy and use gas and electricity is out of control, and that smart meters are the key to getting that control back.
Imaginative and innovative content such as this film is vital to inspire people about the transformation that smart meters are bringing to our out dated energy system.
The film introduces the solution of smart meters, which bring an end to estimated bills, and give us control of our gas and electricity. The film also won two silver Creative Circle awards earlier this year.
Peta Simey, Head of Brand and Consumer Advertising, said:
“We let Gaz & Leccy loose on an unsuspecting cinema audience using world-first technology and real creativity.
“We wanted an amazing live cinema experience that would also become entertaining online video content. The audience were genuinely stunned, and the video has now been seen by over 14.5 million people online.
“Energy is a low interest category and getting people to engage with it can be a challenge. We wanted people to sit up and take notice with something unique, immersive and out of control. Winning this award shows that we are delivering truly creative and innovative work, which is so important for our task to engage everyone in Great Britain.”
About Smart Energy GB
Smart Energy GB is the voice of the smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign has already begun and will reach all households and microbusinesses in England, Scotland and Wales. For more information visit our website.
About smart meters and the rollout
Smart meters will replace the traditional meters we currently have in our homes. They will provide consumers with accurate bills, near real time information on energy usage in pounds and pence, and greater control over their gas and electricity. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure. Between now and 2020, everyone across England, Scotland and Wales will be offered a smart meter by their energy supplier at no extra cost. More than 3.5 million smart meters have already been installed. To find out how you can get a smart meter from your energy supplier, pick up a leaflet from your local Post Office® branch or visit this page.
Smart Energy GB media contacts
For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:
Lucy Maggs: [email protected]; 0203 019 1054 / 07747 690 432
Robbie Hurley: [email protected]; 0203 019 1054 / 07715 653 431