Skip To Content

Your browser is out of date, please upgrade it.

Smart Energy GB wins two silver Creative Circle awards

Smart Energy GB, the voice of Great Britain’s smart meter rollout, has gained further industry recognition for its creative campaigning, picking up two silver Creative Circle awards.

The organisation received the only two silver awards available in the ‘Best Brand activity at a public event’ category. These were for Smart Energy GB’s darts Estimation Nation film, which highlights the absurdity of estimated energy bills by inviting the viewer to imagine a world which runs on estimation; and its Gaz & Leccy cinema takeover, which brings to life the lack of control people feel they have over buying and using gas and electricity.

Both films introduce the viewer to the solution of smart meters, which provide accurate bills, put an end to estimation, and give us control of our gas and electricity.

Gavin Sheppard, Director of Marketing at Smart Energy GB, said:

“Energy is an ultra-low interest category, but these awards recognise the creativity with which Smart Energy GB is already delivering on its task to make sure that absolutely everyone in Great Britain understands the benefits that the transformational upgrade to smart meters will bring. Our Estimation Nation films alone have had 12.4 million views to date, and the Gaz & Leccy cinema takeover clocked five million views in just four weeks.

“I’m absolutely thrilled that our campaign is continuing to be recognised as innovative, effective and creative by some of the best industry leaders, and already delivering these fantastic results.” 

The Creative Circle awards recognise the best creative talent in the UK’s communications industry, emphasising great ideas, fresh thinking and craft. The winners were selected by an independent jury of judges, and announced at an awards ceremony at the Roundhouse in London on April 28th 2016.

The Creative Circle awards add to the accolades that Smart Energy GB received at the British Arrows Awards 2016 and the APA’s Interactive, Digital and Experiential Advertising Showcase (IDEAS) earlier this year. 


About Smart Energy GB

Smart Energy GB is the national campaign for Great Britain’s smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign has already begun and will reach all households and microbusinesses in England, Scotland and Wales. 

About smart meters and the rollout

Smart meters will replace the traditional meters we currently have in our homes. They will provide consumers with accurate bills, near real time information on energy usage in pounds and pence, and greater control over their gas and electricity. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure. Between now and 2020, everyone across England, Scotland and Wales will be offered a smart meter by their energy supplier at no extra cost. More than three million smart meters have already been installed. To find out how you can get a smart meter from your energy supplier please visit

Smart Energy GB media contacts

For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:

Smart Energy GB:

Lucy Maggs: [email protected]; 0203 019 1054 / 07747 690 432
Alicia Painter: [email protected]; 0203 019 1055