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Target Groups

The Resource centre caters for different target groups with specialised content series. Please see below for a list of our target groups including definitions, and tailored assets available to reach them.

Target group definitions and tailored assets

Definition Asset series
Low income

Households who earn £14,000 a year or less

A smart meter could give you peace of mind if money’s tight
Over 65s
Adults over the age of 65 Smart meters for a smarter Britain
A carer is someone who provides unpaid care and support to a family member or friend who has a disability, illness, mental health condition, or who needs extra help as they grow older. It isn’t someone who volunteers or is employed to provide support A smart meter could benefit you and the person you care for
Individuals who sit outside of Smart Energy GB's current target groups, who still may benefit from general energy saving advice and smart meter materials.


Educational video series

Advice and information if you are worried about your energy bills and falling into debt:

Top tips for saving energy around the home


Alternative formats and language iterations

We have a formalised inclusive approach to asset creation. We implement a minimum requirement of alternative formats and language iterations for our content series where possible including:

  1. Welsh, Polish, Gujarati, Punjabi, Bengali, Urdu
  2. BSL (British Sign Language)
  3. Audio (English and Welsh)
  4. Easy Read (English and Welsh)
  5. Large Print (English and Welsh)
  6. Braille (upon request)

Alternative format definitions


Sign Language is a visual means of communicating using gestures, facial expression, and body language. Sign language is used mainly by people who are Deaf or have hearing impairments1.


Braille is a tactile reading and writing system used by blind, visually impaired or deafblind people who cannot access print materials. It uses raised dots to represent the letters of the print alphabet. It also includes symbols to represent punctuation, mathematics and scientific characters, music, computer notation and foreign languages2.

Easy Read

The presentation of text in an accessible, easy to understand format. It is often useful for people with learning disabilities, and may also be beneficial for people with other conditions affecting how they process information2.


The use of audio is particularly important for many vision impaired people who do not use braille. In addition, people with learning difficulties or dyslexia often find it easier to listen to information rather than read it2.

Large Print

Professional large print services take into account the needs of vision impaired people including: colours and contrast, suitable font sizes, layout, paper quality and weight, text and line spacing. Large print documents are created from an original document and then re-designed into a format that is acceptable to a vision impaired reader3.


British Sign

Royal Blind

Mental Health UK