Target Groups

Target group definitions and tailored assets

Definition	Asset series
Fuel Poverty
Households spending more than 10% of income on fuel costs	A smart meter can help you take control of your energy bills
Lacking Basic Digital Skills
Lacking the digital skills to manage information, communicate, transact, problem solve or create basic digital content.	A smart meter is a simple way to take control of your energy use
Carers
Someone who provides unpaid care and support to a family member or friend who has a disability, illness, mental health condition, or who needs extra help as they grow older. It isn’t someone who volunteers or is employed to provide support.	Ease your worries about energy use and bills
General
Individuals who sit outside of Smart Energy GB's current target groups, who still may benefit from general energy saving advice and smart meter materials.	FAQ Advice and how-to videos Advice and information if you are worried about your energy bills and falling into debt:

 

We have a formalised inclusive approach to asset creation. We implement a minimum requirement of alternative formats and language iterations for our content series where possible including:

1. Welsh, Polish, Gujarati, Punjabi, Bengali, Urdu (other languages are available upon request)
2. BSL (British Sign Language)
3. Audio (English and Welsh)
4. Easy Read (English and Welsh)
5. Large Print (English and Welsh)
6. Accessible PDF compatible with e-readers
7. Braille (upon request)

BSL

Sign Language is a visual means of communicating using gestures, facial expression, and body language. Sign language is used mainly by people who are Deaf or have hearing impairments¹.

Easy Read

Easy Read is a written format that makes information accessible and easy to understand for adults with a learning disability. It combines images with clear text. Easy Read documents can either be printed or made available electronically. Easy Read documents are mainly designed for people with a learning disability and might also be helpful for other people who find it harder to process information.

Audio

The use of audio is particularly important for many vision impaired people who do not use braille. In addition, people with learning difficulties or dyslexia often find it easier to listen to information rather than read it².

Large Print

Professional large print services take into account the needs of vision impaired people including: colours and contrast, suitable font sizes, layout, paper quality and weight, text and line spacing. Large print documents are created from an original document and then re-designed into a format that is acceptable to a vision impaired reader².

Accessible PDF 

Accessible PDFs are an electronic format that is accessible for people with disabilities. Accessible PDFs can be accessed in full by people who use accessibility software such as screen readers, refreshable braille displays, and screen magnifiers.

Braille

Braille is a tactile reading and writing system used by blind, visually impaired or deafblind people who cannot access print materials. It uses raised dots to represent the letters of the print alphabet. It also includes symbols to represent punctuation, mathematics and scientific characters, music, computer notation and foreign languages².

_Sources:

_{British Sign
1 (https://www.british-sign.co.uk/)}

_{Royal Blind
2 (https://www.royalblind.org/accessible-media/large-print-transcription)}

_{2 (https://www.royalblind.org/national-braille-week/about-braille/braille-facts)}