The winning execution, which last night landed Smart Energy GB’s 12th marketing award of 2016, clocked up almost five million views in just four weeks when it was released in the autumn of 2015.
The unique film shows Gaz & Leccy wreaking havoc in a 4D, live cinema event. It encapsulates how gas and electricity is out of control – allowed to run amok in our homes without the all-important visibility and control that smart meters bring.
Smart meters are being offered to everyone in Great Britain between now and 2020, at no additional cost. More than 4 million have already been installed and are transforming the way we buy and use gas and electricity.
This kind of inventive and visually stimulating content, at the forefront of digital innovation, is essential for a national campaign tasked with engaging every household in Great Britain with smart meters.
Claire Howes, Deputy Director of Marketing at Smart Energy GB, said:
“We are thrilled to see this vibrant and mayhem-filled execution commended once again for bringing to life the out-of-control nature of gas and electricity. This film really does showcase an enormously creative achievement to help consumers across Great Britain recognise smart meters as the key to taking control of household energy.
“We are so proud of the teams here and at PHD and Digital Cinema Media for their resourceful work in helping to engage people in what is a notoriously low-interest category.”
The winners of the Campaign Media Awards were announced on Wednesday 9th November at a ceremony hosted by radio DJ Edith Bowman, at the iconic London Hilton on Park Lane.
The Campaign Media Awards celebrate creativity and innovation in the media business. The winners were selected by a jury of 20 judges from across the industry.
This latest award adds to the accolades the Smart Energy GB campaign has already won this year, including a Digital Impact Award, a Digital Cinema Media Award, two Campaign BIG awards, four British Arrows Awards, and an IDEAS award.
About Smart Energy GB
Smart Energy GB is the voice of the smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign has already begun and will reach all households and microbusinesses in England, Scotland and Wales.
About smart meters and the rollout
Smart meters will replace the traditional meters we currently have in our homes. They will provide consumers with accurate bills, near real time information on energy usage in pounds and pence, and greater control over their gas and electricity. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure. Between now and 2020, everyone across England, Scotland and Wales will be offered a smart meter by their energy supplier at no extra cost. More than 4 million smart meters have already been installed across Great Britain. To find out how you can get a smart meter from your energy supplier, pick up a leaflet from your local Post Office® branch or visit this page.
Smart Energy GB media contacts
For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:
Smart Energy GB:
Naomi Adams: [email protected]; 0203 019 1056 / 07921 836 986