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Smart Energy GB wins its third digital award of the year at the YouTube Works for Brands Awards

Smart Energy GB has taken home its third digital campaign award this year with a YouTube Works for Brands Award.

Smart Energy GB was praised for its work in using YouTube as part of its digital marketing activity to impact overall campaign results.

The award recognises Smart Energy GB’s Power of 10p campaign, and the role YouTube played in successfully driving the understanding of smart meters among the 21-28 age group, who were previously less likely to engage in the energy sector.

The campaign resulted in 200,000 young Britons engaging in energy and becoming more aware of the benefits of smart meters.

Smart Energy GB is tasked with communicating the benefits of smart meters to every single household in Great Britain.

Gavin Sheppard, Executive Creative Director and Director of Marketing at Smart Energy GB, said:

“It is fantastic to be recognised by the YouTube Works for Brands Awards.

“Making a low-interest category like energy fun and exciting requires an incredibly high standard of creativity and passion.

“This is now the third digital campaign award we’ve won this year and is an amazing achievement by our team as we reach new audiences through our social media channels.” 

The YouTube Works for Brands Awards, which took place at the Vinyl Factory in London last night, recognised the most effective YouTube-based UK campaigns in 2017.

This year, Smart Energy GB won two other awards at the PRCA Digital Awards for the Best Use of Reporting and Measurement in a Campaign and Digital Team of the Year.

Smart meters are being offered to every home and microbusiness in Great Britain. More than eleven million of the new gas and electricity smart meters have already been installed and are transforming the way that homes and small businesses across Great Britain are buying and using energy.


Notes to editors

About Smart Energy GB

Smart Energy GB is the voice of the smart meter rollout. It’s our task to help everyone in Great Britain understand smart meters, the national rollout and how to use their new meters to get their gas and electricity under control. Our national campaign is reaching households and microbusinesses in England, Scotland and Wales.

About smart meters and the rollout

Smart meters replace the traditional meters we currently have in our homes. They enable accurate bills, near real time information on energy use in pounds and pence, and greater control over the way we buy and use energy. The smart meter rollout is an essential technology upgrade, unprecedented in its scale, to improve Great Britain’s energy infrastructure.

There are already more than 11 million smart meters installed in homes and microbusinesses across Great Britain. Every household in England, Scotland and Wales will be offered one at no additional cost. Contact your energy supplier about getting your free smart meter.

Smart Energy GB media contacts

For more information including interview requests, case studies of smart meter users, infographics, photography and video content please contact the Smart Energy GB media team:

Billie Robinson: [email protected]; 0203 019 1055 / 07921 852 531