Job title: Campaigns Manager

Job salary: £52,000 - £55,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 13th November 2026

Purpose of the job

Smart meters are an integral part of one of Britain’s largest infrastructure and technology upgrades, providing Britain with a smart energy system that is fit for the future. Smart Energy GB is the independent, non-profit organisation that helps households and small businesses across Great Britain understand how smart meters can benefit them, their families and the environment.

The Corporate Communications Team sits within the wider Communications Team and plays an important role in protecting and enhancing the reputation of smart meters and the rollout.

As Campaigns Manager, you will take day-to-day ownership of a portfolio of audience-led communications campaigns that support Smart Energy GB’s strategic priorities and reach consumers and opinion formers across a range of channels. Reporting to the Senior Communications Manager, you will manage campaigns from planning through to delivery and review, using research and insights to identify and engage key audiences.

You will work closely with the Senior Communications Manager, Head of Communications and other members of the Communications Team. You will collaborate closely with the Digital Team and other Smart Energy GB colleagues to deliver integrated campaigns.

You will also contribute to wider work to ensure SEGB’s communications content remains current and effective across established and emerging channels, including those shaped by AI. You will work with external agencies, industry stakeholders, talent and influencers, planning ahead and managing multiple projects, stakeholders and budgets to ensure campaigns are delivered to a high standard.

Alongside campaign delivery, you will play an active role in shaping the team’s wider corporate communications activity, including thought leadership and reputation management. You will deputise for the Senior Communications Manager when required, including advising colleagues and representing the team in meetings, and take part in the Communications department’s 24/7 duty press office rota.

Key tasks / responsibilities

Campaign strategy and planning

• Show initiative and take a forward-looking approach to delivering integrated communications campaigns from initial planning through to review, supporting Smart Energy GB’s strategic priorities and helping to protect and promote the reputation of smart meters and the rollout

• Turn organisational objectives, audience insight and research into campaign strategies that set out priority audiences, key messages, communications activity and intended outcomes

• Determine the channel mix and delivery approach for each campaign, and identify relevant news, consumer, cultural and policy moments that could increase their reach and impact

Campaign delivery

• Maintain oversight of several concurrent campaigns and workstreams, managing budgets, milestones, dependencies, risks and approvals, and taking action if delivery moves off track

• Work collaboratively with the Digital Team and colleagues across Smart Energy GB, as well as agencies, industry stakeholders and external partners, to coordinate and deliver joined-up activity

• Commission and oversee high-quality campaign content and materials, working with talent, influencers and other partners where appropriate to increase their reach and impact

• Set delivery requirements for agencies and suppliers, and oversee their performance against agreed objectives, timescales and quality standards, ensuring activity delivers value for money

• Ensure campaign content is engaging, accessible and accurate, and consistent with Smart Energy GB’s agreed messaging

• Work with the Insights Team to ensure campaigns are informed by relevant audience insight and assessed against agreed objectives

Corporate communications and media relations

• Deliver thought leadership activity that strengthens Smart Energy GB’s profile and that of the smart meter rollout

• Produce and commission high-quality communications content and proactively identify appropriate opportunities to pitch campaign stories and content to the media

• Respond to journalist enquiries, providing accurate, timely and accessible information

• Build constructive relationships with relevant journalists, stakeholders and external contacts, and manage high profile and sensitive issues

• Coordinate wider corporate communications activity and provide advice to colleagues on campaign and communications activity, escalating issues and reputational risks where appropriate

Wider responsibilities

• Identify practical opportunities to improve campaign planning, content development and ways of working within the Communications Team

Skills, experience and competencies

Essential

• A curious and growth-oriented approach, with sound judgement and the confidence to deputise for the Senior Communications Manager when required

• Demonstrable experience of using audience insights to independently develop and deliver effective communications or PR campaigns from initial planning through to delivery

• Demonstrable experience of independently managing several concurrent campaigns, including budgets, milestones, stakeholders and competing priorities

• Demonstrable experience of briefing and managing communications agencies, suppliers or other external partners, and providing clear, constructive feedback

• Excellent written and verbal communication skills, with experience of producing or commissioning clear, accurate and engaging content for different audiences and channels

• A strong understanding of what makes a good story and experience of responding to journalist enquiries and pitching stories to the media

• The ability to independently identify communications opportunities arising from policy developments and the wider news agenda, and translate them into effective communications activity

• Excellent relationship-building and stakeholder-management skills, with the confidence to coordinate input from multiple internal and external contributors

• Demonstrable experience of using AI tools to support and enhance communications work, with a strong understanding of the need for accuracy, responsible use, appropriate human oversight and the need to critically assess AI-generated content

• Appreciation of the objectives and activities of Smart Energy GB

• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Desirable

• Experience of communications campaigns intended to support behaviour change, public engagement or the adoption of a service or technology

• Experience of working in the energy sector or in a high-profile or scrutinised environment involving consumer issues, government, public policy or a regulated industry

• Experience of managing project or campaign budgets and monitoring the performance of agencies or suppliers

• A strong understanding of how audiences discover, consume and share information across digital, social, search and emerging platforms

Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time; the smart meter rollout has already converted over 70 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead.

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind.

It’s an important time to join one of the most talented and creative teams (c70 FTE) in the country to deliver marketing and communications campaigns. We have an exciting mission, and we pride ourselves on having an inclusive working environment.

We’re looking forward to meeting you and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background and disability as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We hold Disability Confident Leader status and are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

If you have a disability and meet the essential criteria of the job as set out in the job description and person specification, you can ask to be considered under our Disability Confident Guaranteed Interview Scheme. This is entirely voluntary: please let us know in your application or in the diversity questionnaire if you would like us to consider you under the scheme, so that we can ask for your consent to use this information for that purpose. Applicants who do so and meet the minimum criteria will be guaranteed an interview.

We want our recruitment process to be accessible to everyone. If there is anything we can do to help you participate fully, our People Team will be happy to discuss and arrange reasonable adjustments with you. Please email us at [email protected], or let us know at any stage of the recruitment process. Our offices have full wheelchair access.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent

• Disabled talent

• Working-class talent

• Women

• Asian talent

• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

Subject to consent, where candidates from ethnic minority and lower socio-economic backgrounds meet the selection criteria for the role, we aim to include at least one candidate from each group in the shortlist for the next stage of the recruitment process (usually an interview).

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme

• 25 days annual leave (plus bank holidays and festive closure)

• Option to enrol into a corporate gym membership or receive a monthly contribution towards a gym membership or fitness subscription*

• Option to enrol into a private medical insurance scheme and receive a monthly contribution towards your premium*

• Annual health check

• Annual eye test

• Season ticket loan

• 5 annual volunteer days

• £1,000 (net) work anniversary gift

• Local discounts with Better Bankside Buzz Offers

• Option to buy additional annual leave

• Option to take out a personal loan

• Cycle to work scheme

• Free standard breakfast and healthy snacks provided in the office

• An in-house wellbeing programme, Thrive

*Please note: The monthly contribution applies to either a gym membership/fitness subscription or a private medical insurance, not both. 

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. To do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families.

Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter. You can book up to three sessions a year with a qualified clinical psychologist to talk through any issues that may be affecting you.

We also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.