Interim Marketing Strategist

The role

Job title: Interim Marketing Strategist

Job salary: £80,000 - £100,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 19^th September, 2025

Purpose of the job

As the smart meter rollout advances, we require ever great consumer and market insight to persuade and convert remaining audience groups. All as part of our quest towards net zero. We are looking for someone who can develop robust marketing strategy for consumer engagement and bring plans and propositions to market with appropriate insight, budget and measurement in place.

Key tasks and responsibilities

Leading key marketing workstreams for SEGB, advancing the uptake of smart meters and energy flexible tariffs where there is a key audience opportunity/barrier. This role will range from stakeholder engagement across and outside the organisation, supporting on everything from proposition development, audience strategy, role for messaging and media and ensuring brand consistency in the way the campaign is brought to life. Specifically:

Translating government/commercial policy and targets into meaningful objectives for consumer engagement.
Supporting the marketing team (in partnership with our Insight & Analytics team) to model customer journeys, forecast rates of adoption, and model measurement of all marketing activity, identifying consumer insights at each stage of the funnel.
Creating communications architecture to support development of messaging grids and clear and insightful briefs.
Preparation and briefing of creative and media agencies to develop media plans and campaign materials.
Holding the pen on development of significant requirements for codifying all of these strategic outputs for stakeholder engagement.
Working collaboratively with stakeholders to ensure key data is utilised to best effect and that plans meet their needs.

Skills, experience, and competencies

Around 10 years working in strategic marketing functions in commercial and or public sector/not for profit sectors. Ideally some behaviour change experience.
Have a provable track record in helping to build and maintain best in class consumer engagement.
A natural problem solver and critical thinker, capable of seeing the opportunities in complex challenges.
Experience of developing multi-audience, multi-message marketing; translating consumer, category and cultural trends into meaningful insights, and applying them to help inform strategic recommendations.
Effective stakeholder management, including comprehensive written materials, and the ability to bring people together, communicate confidently, and bring ideas to life in a persuasive and empathetic way.

Have strong practical and pragmatic instincts, balanced with a drive to deliver high quality strategic and creative output.

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

We have set up a system of monitoring all job applications to assess how successful our equal opportunities policy is. We would therefore be grateful if you can complete the equality and diversity monitoring form as part of your application.

The data will be used to monitor our recruitment efforts to continue to make Smart Energy GB a diverse and inclusive workplace. With consent, it will be shared with the hiring team. There is no obligation to provide this information, and all applicants will be treated the same whether or not they choose to do so.

1. Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

2. Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview, if consent is given for this data to be taken into consideration at the shortlisting stage.

If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email [email protected]. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

Competitive pension scheme
25 days annual leave (plus bank holidays)
Gym memberships
Private medical insurance
Annual health check
Annual eye test
Season ticket loan
5 annual volunteer days
£1,000 (net) work anniversary gift
Local discounts with Better Bankside Buzz Offers
Option to buy additional annual leave
Option to take out a personal loan
Cycle to work scheme
Free standard breakfast and healthy snacks provided in the office
An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.

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Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.

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Privacy

Candidate privacy notice

Introduction
In our information age, it has never been more important for companies to treat people’s personal data with the upmost care. This means having the right processes in place to ensure we are handling data in the right way but also being transparent with you, our team, on what data we hold about you, why and how we look after it.

This Privacy Notice aims to explain just that. Please take time to look through it. The data protection regulations are quite technical. We’ve tried to explain it as best we can (including defining key terms immediately below) but please speak to our People Team if you have any queries or concerns. If they can’t answer your question, they will refer you query to the Operations and Events Manager or the Director of Operations.

Who does this Privacy notice apply to?
This Privacy Notice applies to people who apply to work for or with Smart Energy GB, which includes prospective employees but also other individuals who may provide services to us in any capacity. Whenever we talk about 'staff' we are including all such individuals and prospective, current or former staff in that expression. Similarly, when we talk about 'employment', that covers any kind of engagement with us, even if you are not technically an employee of Smart Energy GB

Contact details
If you have any other general questions about Smart Energy GB’s approach to data protection, please contact the Director of Operations:

Privacy Notice Compliance
Smart Energy GB
The Crane Building
22 Lavington Street
London
SE1 0NZ

smartenergygb.org
[email protected]

You can find our full candidate privacy notice here.

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