Partnership Marketing Manager

The role

Job title: Partnership Marketing Manager

Job salary: £47,000 - £51,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: TBC

Purpose of the job

To work with the Head of Specialist Audiences and the Senior Partnership Marketing Manager to plan and deliver the partnership strategy, recruiting and managing partners and ensuring that their delivery is optimised for the campaign.

To support with the planning, development and management of audience-led, multi-channel consumer campaigns, particularly those reaching vulnerable customers.

Key tasks and responsibilities

Reporting to the Senior Partnership Marketing Manager to identify, recruit and manage partners and ensure that their delivery is optimised for our domestic and non-domestic campaigns.
You will play a central role in the delivery of our partnerships programme with a focus on the identification, recruitment and management of partners for both our domestic and non-domestic campaigns.
Put together approach and strategic plans for priority prospects, attend meetings and engage prospective partners, negotiating marketing opportunities nationwide.
Forge and maintain strong relationships with partners and manage individual partner budgets and contracts. Leading the contractual process for your partners with support from the Senior Partnership Marketing Manager.
Lead on the delivery of integrated campaigns to engage Customers in Vulnerable Circumstances (CIVCs) and key SEGB audiences, using your skills to influence both internal and external stakeholders to meet the strategic objectives of the campaigns.
Ensure partner activity is robust and measurable and work with the insight and analytics team to ensure the effectiveness of the partnership can be monitored and evaluated.
Work closely with the Studio Manager to develop creative concepts for partnership led activity, drawing on deep knowledge of the partnership objectives as well as core SEGB messaging and brand guidelines.
Work with the wider partnerships team to manage partners and ensure that partnership’s programme content is delivered to the highest standard.
Negotiate with new partners, ensuring partnership campaigns are developed to meet organisational objectives, and provide maximum value for money.
Where partner requirements exist, use briefs to ensure content or materials are created, either by our internal design team or creative agencies.
Ensure you are across the detail of partnerships activity being delivered throughout Great Britain, working closely with the Senior Partnership Marketing Manager to manage effective workflow and programme activity.
Work closely with the Senior Partnership Marketing Manager to ensure that we are working with an optimum number of partners to deliver against the strategic requirements of the partnerships programme and the campaign.
Lead on the mapping of potential partners against audiences or tasks. As required support this process, researching potential partners against selection criteria to define priority prospects.
Keeping track of trends, industry developments and relevant news for CIVCs and Marketing to inform programme development and potential partner recruitment opportunities.
Hold a deep knowledge and understanding of CIVCs and their experiences of energy. Use this knowledge to support teams across the organisation with the delivery of their campaigns and activities.
Attend conferences and events relevant to the Partnership and Content team’s objectives and knowledge share outputs internally.

Skills, experience and competencies

Essential

Experience working for an integrated communications, marketing partnerships agency OR experience working in-house in partnerships or sponsorships.
You will have developed, managed and evaluated successful marketing partnerships and be able to demonstrate high levels of external supplier/ service management.
Experience of leading integrated campaigns, managing and coordinating stakeholders internally and across media, creative and digital agencies.
Proven ability to manage multiple partnerships simultaneously whilst maintaining the highest quality standards with an eye for detail.
Experience successfully demonstrating partnership results and return on investment.
Experienced at negotiating and managing the contracting process including creating partners work plans.
You will be excellent at building and managing relationships with a wide range of stakeholders and partners.
You will be a creative thinker, able to see new opportunities for collaboration and innovative marketing.
You will have proven experience of problem solving and driving improvement.
You will have strong IT skills, including the creation and management of excel spreadsheets.
Excellent communication skills (verbal/writing).
Appreciation of the objectives and activities of Smart Energy GB.
Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.

Desirable

Knowledge of marketing/behaviour change best practice and the key considerations inputs and processes required to deliver an effective campaign is preferred.
Previous experience working with large scale marketing partnerships.
Experience of working across sectors to deliver projects

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

We have set up a system of monitoring all job applications to assess how successful our equal opportunities policy is. We would therefore be grateful if you can complete the equality and diversity monitoring form as part of your application.

The data will be used to monitor our recruitment efforts to continue to make Smart Energy GB a diverse and inclusive workplace. With consent, it will be shared with the hiring team. There is no obligation to provide this information, and all applicants will be treated the same whether or not they choose to do so.

1. Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

2. Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview, if consent is given for this data to be taken into consideration at the shortlisting stage.

If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email [email protected]. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

Competitive pension scheme
25 days annual leave (plus bank holidays)
Gym memberships
Private medical insurance
Annual health check
Annual eye test
Season ticket loan
5 annual volunteer days
£1,000 (net) work anniversary gift
Local discounts with Better Bankside Buzz Offers
Option to buy additional annual leave
Option to take out a personal loan
Cycle to work scheme
Free standard breakfast and healthy snacks provided in the office
An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.

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Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.

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Privacy

Candidate privacy notice

Introduction
In our information age, it has never been more important for companies to treat people’s personal data with the upmost care. This means having the right processes in place to ensure we are handling data in the right way but also being transparent with you, our team, on what data we hold about you, why and how we look after it.

This Privacy Notice aims to explain just that. Please take time to look through it. The data protection regulations are quite technical. We’ve tried to explain it as best we can (including defining key terms immediately below) but please speak to our People Team if you have any queries or concerns. If they can’t answer your question, they will refer you query to the Operations and Events Manager or the Director of Operations.

Who does this Privacy notice apply to?
This Privacy Notice applies to people who apply to work for or with Smart Energy GB, which includes prospective employees but also other individuals who may provide services to us in any capacity. Whenever we talk about 'staff' we are including all such individuals and prospective, current or former staff in that expression. Similarly, when we talk about 'employment', that covers any kind of engagement with us, even if you are not technically an employee of Smart Energy GB

Contact details
If you have any other general questions about Smart Energy GB’s approach to data protection, please contact the Director of Operations:

Privacy Notice Compliance
Smart Energy GB
The Crane Building
22 Lavington Street
London
SE1 0NZ

smartenergygb.org
[email protected]

You can find our full candidate privacy notice here.

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