Search Manager

The role

Job title: Search Manager

Job salary: £50,000 - £55,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 18th July 2025

Purpose of the job

Smart Energy GB (SEGB) is a consumer engagement not-for-profit, tasked by government and funded by the energy industry, to deliver the national campaign to drive adoption of smart meters, helping pave the way towards a greener, more energy efficient Britain.

It is a unique marketing challenge as we must convert the whole country to adopt smart meters not just the warmer prospects and including those who actively don’t want one. The Marketing team are responsible for driving this consumer behaviour change and deploy a multitude of marketing levers to drive smart meter adoption from consumers, small businesses and customers in vulnerable circumstances (CIVCs).

This includes extensive advertising campaigns, partnerships, and constant optimisation of the online customer journey to our website and on to energy suppliers. We are accountable to both the government (DESNZ) and energy suppliers (e.g. retailers).

We are looking for a talented Search Manager who can play a key role in developing and implementing both paid and organic search strategy across our ongoing campaign. You will be responsible for defining and executing search roadmaps and campaigns that accelerate growth, improve conversion, and achieve KPIs.

You will be an expert in all things search: a keen student of digital and content marketing; a champion of data-backed decision-making and measurement; a skilled practitioner of on-page, off-page, and technical SEO, alongside solid experience of paid search campaign development, deployment and optimisation.

Key tasks and responsibilities

Be responsible for the combined search strategy, execution, and performance - combining the latest on-page, off-page, and SEO techniques to deliver outstanding results.
Lead the paid search strategy to support content campaigns and drive conversion, and ensure the combined search approach remains cost-effective with SEO and PPC working together.
Conduct technical audits, competitor benchmarking, keyword and audience research, social listening, link building, landing page optimisation, structured data/schema markup, core web vitals improvements, forecasting, reporting and analysis.
Support content strategy, gap analysis, recommendations, and optimisation to maximise organic visibility and attract the right audiences.
Help define the appropriate KPIs and measurement tactics for reporting SEO and PPC efforts and support the team in monitoring ongoing performance.
Collaborate with the Senior Digital Manager, providing the guidance and support that enables them to optimise website performance.
Collaborate with the Campaigns and Digital Manager, providing insight from search data to help inform their content strategy.
Collect and analyse data from different sources and tools ensuring strategies, recommendations and actions are informed by data and measurement whenever possible.
Collaborate and share initiatives, best practices and results with the wider team and our agency partners to increase knowledge and build successful relationships.
Proactively keep up to date with the latest search trends, technology, innovations (esp. AI), and algorithm changes, and ensure they are communicated and applied as appropriate.

Skills, experience, and competencies

Essential

Hands-on expert in SEO principles and best practice from both a technical and content perspective.
Demonstrable track record of running high performance SEO campaigns that meet or exceed KPIs.
High level of competence with SEO tools and analytics platforms, including Google Search Console, Google Analytics, Google Adwords, Bing Ad Platform and keyword research tools.
Extensive knowledge and experience of marketing campaigns: paid search, conversion optimisation and web analytics essential, but experience in programmatic and paid social preferred.
Experienced in developing and presenting performance reports using analytics tools and dashboards.

Desirable

Able to communicate and present even complex technical topics clearly and confidently, including compiling high-quality documentation (proposals, presentations, reports etc).
A broader interest and opinion on digital measurement would be welcomed, especially as this is seen as a particular area of growth for the team.
An appetite to learn more about AI and embrace its application as part of this role, and more broadly across the digital team, is required.
Self-motivated, committed, and organised, with high standards, attention to detail, and structured working practices.
Able to thrive in a demanding environment whilst juggling multiple priorities.
A team player who enjoys working collaboratively, supporting, and inspiring their team.
Utilises data-driven decision making whenever possible.
Appreciation of the objectives and activities of Smart Energy GB.
Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work.

About us

Our Challenge

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

1. Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

2. Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview, if consent is given for this data to be taken into consideration at the shortlisting stage.

If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email [email protected]. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.

Benefits

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

Competitive pension scheme
25 days annual leave (plus bank holidays)
Gym memberships
Private medical insurance
Annual health check
Annual eye test
Season ticket loan
5 annual volunteer days
£1,000 (net) work anniversary gift
Local discounts with Better Bankside Buzz Offers
Option to buy additional annual leave
Option to take out a personal loan
Cycle to work scheme
Free standard breakfast and healthy snacks provided in the office
An in-house wellbeing programme, Thrive

Thrive

We prioritise creating a supportive workplace. We offer a comprehensive wellbeing program under Thrive, including fitness classes, awareness sessions, guest speakers on specific topics and 1:1 support sessions with a counselling psychologist. Through our employee assistance program, we offer confidential access to financial, medical, and mental health advice for both employees and their families. Our London office includes the 'Thrive Room', a private space for decompressing, meditation, prayer, or for new mothers needing to express milk.

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Thank you for your interest in Smart Energy GB. We are looking for talented people to join us in building the largest and most innovative consumer engagement campaign ever undertaken in Great Britain.

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Privacy

Candidate privacy notice

Introduction
In our information age, it has never been more important for companies to treat people’s personal data with the upmost care. This means having the right processes in place to ensure we are handling data in the right way but also being transparent with you, our team, on what data we hold about you, why and how we look after it.

This Privacy Notice aims to explain just that. Please take time to look through it. The data protection regulations are quite technical. We’ve tried to explain it as best we can (including defining key terms immediately below) but please speak to our People Team if you have any queries or concerns. If they can’t answer your question, they will refer you query to the Operations and Events Manager or the Director of Operations.

Who does this Privacy notice apply to?
This Privacy Notice applies to people who apply to work for or with Smart Energy GB, which includes prospective employees but also other individuals who may provide services to us in any capacity. Whenever we talk about 'staff' we are including all such individuals and prospective, current or former staff in that expression. Similarly, when we talk about 'employment', that covers any kind of engagement with us, even if you are not technically an employee of Smart Energy GB

Contact details
If you have any other general questions about Smart Energy GB’s approach to data protection, please contact the Director of Operations:

Privacy Notice Compliance
Smart Energy GB
The Crane Building
22 Lavington Street
London
SE1 0NZ

smartenergygb.org
[email protected]

You can find our full candidate privacy notice here.

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