Job title: Senior Communications Officer

Job salary: £38,000 - £40,000 per annum

Job location: London, SE1 hybrid working, minimum 2 days per week in the office)

Deadline: 25th September, 2026

Purpose of the job

Smart meters are an integral part of one of the largest infrastructure and technology upgrades in a generation, providing Britain with a smart energy system that can help us reach net zero carbon emissions. Smart Energy GB’s roll in this important mission is to generate demand for smart meters through its innovative, sector leading campaigns.

The Communications team develops creative, holistic campaigns based on behavioural insights, incorporating PR, influencer marketing, social content and media partnerships. It is also responsible for protecting and enhancing the reputation of smart meters and the rollout through media relations, stakeholder engagement and a 24-hour press office. Our aim is to create a media environment in which people would actively seek or accept a smart meter installation.

Reporting to a Senior Communications Manager, you will contribute to all of the varied and interconnected aspects of the communications team’s work. In a typical week that could include bringing creativity and innovation to support the development of PR campaigns and content for a wide range of audiences. It might mean finding the perfect influencer account or trend to complement our campaigns. Or working to deliver innovative print, social or podcast content with a media partner.

Key tasks/responsibilities

• Work with the PR Manager and Senior PR Manager to develop and deliver creative PR campaigns, targeted to specific audience groups

  • Produce campaign plans – including concepts, angles, media lists and approaches

  • Project management – creating timing plans, managing schedules, adjusting and revising plans

  • Arrange media interviews and create briefing materials for senior colleagues, talent and other spokespeople, preparing them in advance

• Contribute to the production of high quality and engaging communications resources and materials. Including, but not limited to:

  • Accurate, clear and engaging media-friendly copy, press releases, Q&As and spokesperson briefs

  • Planning and attending radio recording sessions, video shoots and photoshoots - providing guidance on messaging and tone, as well as delivering practical and logistical support

  • Reviewing content for accuracy and providing constructive feedback on tone and style – including video, written materials (including advertorials, articles and press releases), social posts and influencer content

• Working collaboratively to deliver high-quality campaigns and content

  • Building positive and productive working relationships with agencies and partners (including PR, media agencies, production companies, media partners, influencers and partner organisations)

  • Proactively identifying opportunities to improve processes or ways of working within the communications team or with partners

  • Working with colleagues across digital and other functions to ensure campaigns are delivered on time and effectively

  • Attending and contributing to internal and/or external working groups and meetings

• Supporting evaluation and reporting

  • Supporting the production of monthly comms evaluation and other analysis

  • Supporting the delivery of internal and external reports and presentations that demonstrate the effectiveness of our communications work

• Perform other tasks as requested by senior colleagues

• Take part in the 24/7 duty press office rota (inc. out of hours).

Experience

Essential

• Supporting on the design and development of communications campaigns

• Writing and editing press release, articles, social content and other written material to a high standard of style and accuracy

• Managing projects independently

• Writing briefs and supporting spokespeople and talent during interviews or shoots

• Influencer campaigns – including selecting and briefing influencers, reviewing content and working alongside digital and media teams on boosting and whitelisting campaigns

• Cross communications campaigns - Experience of working on integrated, multi-channel campaigns and a good understanding of how influencer, social and paid media campaigns work with PR to create cohesive campaigns

Desirable

• Experience of briefing and working directly with digital or media teams to deliver targeted paid social campaigns - including reviewing results and implementing learnings to optimise future campaigns

• Experience of developing sponsored content with a media partner – such as advertorials, sponsored posts or podcasts

Skills and Competencies

• Creativity and curiosity – you should be keen to learn about the latest trends and news in our industry and sector, and enjoy coming up with great ideas for campaigns and content

• Collaboration – you should be able to work with and learn from a diverse range of colleagues and partners

• Proactive approach - you should be able to use your initiative and take full ownership of your projects, including thinking through campaign requirements and anticipating pinch points ahead of time

• Industry knowledge – you should have good understanding of the news and media environment and, in particular, how traditional media, social media and advertising work together to create holistic and impactful campaigns.

• Editorial skills – you should take pride in producing engaging, effective and accurate copy and content for a range of channels. You should be able to write and edit press releases, social content, scripts and articles to a high standard, have a great eye for detail and be able adapt your style an approach for a diverse range of audiences.

• Verbal communication skills – you should be a confident and effective communicator who enjoys engaging with people in a wide range of settings. You will be comfortable contributing ideas in meetings, representing the communications team and our work to internal and external stakeholders, briefing agencies, and working with case studies and talent.

• Appreciation of the objectives and activities of Smart Energy GB – tell us why you want to work here.

• Appreciation for the diversity of the people and communities of Great Britain – you should be able to demonstrate your commitment to embracing this diversity in your approach to work

• Appreciation of the objectives and activities of Smart Energy GB

• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time; the smart meter rollout has already converted approximately 70 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead.

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading beyond 2025).

It’s an important time to join one of the most talented and creative teams (c70 FTE) in the country to deliver marketing and communications campaigns. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We’re looking forward to meeting you and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We want every candidate to have a fair and comfortable experience during the application and interview process. If you require any reasonable adjustments, please don’t hesitate to get in touch with our People Team – we’ll do our best to support your needs. You can email us at [email protected]

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent

• Disabled talent

• Working-class talent

• Women

• Asian talent

• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

Subject to consent, where candidates from ethnic minority and lower socio-economic backgrounds meet the selection criteria for the role, we aim to include at least one candidate from each group in the shortlist for the next stage of the recruitment process (usually an interview).

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme

• 25 days annual leave (plus bank holidays)

• Gym memberships

• Private medical insurance

• Annual health check

• Annual eye test

• Season ticket loan

• 5 annual volunteer days

• £1,000 (net) work anniversary gift

• Local discounts with Better Bankside Buzz Offers

• Option to buy additional annual leave

• Option to take out a personal loan

• Cycle to work scheme

• Free standard breakfast and healthy snacks provided in the office

• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.