Job title: Senior Integrated Designer

Job salary: £43,500 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 1st of May, 2026

Purpose of the job

We are seeking a highly creative and strategically minded Senior Integrated Designer to play a pivotal role within our in-house studio.

Reporting to our Brand Content Manager, this role will help develop and execute creative work across a range of Smart Energy GB’s multi-channel consumer campaigns, particularly those reaching vulnerable customers. You will translate strategic briefs into compelling designs across formats, including print, digital and event activations.

This role requires both conceptual thinking and hands-on execution – with close collaboration across departments. Accessibility and thoughtful, inclusive representation will inform your design approach.

Key tasks/responsibilities

Creative concept development and campaign delivery

• Lead the creative response to a selection of briefs from internal teams, including partnerships, marketing and corporate communications

• Develop strong creative concepts and campaign identities that can be scaled across multiple formats

• Present ideas with clarity and confidence, incorporating feedback without undermining creative integrity

• Produce a wide range of corporate and consumer-facing assets across print, digital and OOH (including leaflets, animations, infographics, presentations and event collateral)

• Produce animated / video assets for digital channels

• Ensure all output meets brand and accessibility guidelines

Collaboration

• Work collaboratively with the Studio team, supporting and mentoring where appropriate, and deputising for the Brand Content Manager when required

• Act as a trusted creative partner to internal stakeholders, helping shape briefs and identify opportunities to elevate the work

• Review the application of brand guidelines by partners and agencies where required

Brand guardianship and best practice

• Work within and contribute to the ongoing development of brand guidelines, templates and campaign visuals

• Support the Brand Content Manager in ensuring quality and consistency across all creative outputs

• Ensure all work champions the diversity of GB, and is designed with accessibility and inclusivity in mind

• Develop a deep understanding of customers in vulnerable circumstances and their experiences of energy.

  • Use this knowledge to support teams across the organisation with the delivery of their campaigns and activities

• Stay up to date with industry best practices and trends, exploring AI use cases and emerging creative tools

Skills, experience and competencies

Essential

• A minimum of four years of design experience (in-house or agency)

• Experience developing strong creative concepts and translating strategic briefs into accessible, consumer-focused visual content

• Ability to balance creativity with clarity and brand consistency

• Highly proficient in Adobe Creative Cloud, with strong knowledge of motion and video tools

• Experience delivering assets across print, digital and presentation formats

• Strong communication and presentation skills, with the ability to confidently articulate and validate ideas

• Experience collaborating effectively with internal stakeholders across levels

• Proactive, with a desire to elevate creative standards and continuously improve output

• Curious and highly engaged with industry trends and evolving creative practices, especially AI tools that can support ideation and iteration

• Appreciation of the objectives and activities of Smart Energy GB

• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

• Experience of campaigns targeting vulnerable customers and hard-to-reach audiences

• Experience working on pitches and presentations – particularly for senior stakeholders

Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time; the smart meter rollout has already converted approximately 70 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead.

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading beyond 2025).

It’s an important time to join one of the most talented and creative teams (c70 FTE) in the country to deliver marketing and communications campaigns. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We’re looking forward to meeting you and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We want every candidate to have a fair and comfortable experience during the application and interview process. If you require any reasonable adjustments, please don’t hesitate to get in touch with our People Team – we’ll do our best to support your needs. You can email us at [email protected]

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

If consent is given, of the candidates who meet the selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, we aim for at least one to be shortlisted for the next stage in the recruitment process, which is usually an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme

• 25 days annual leave (plus bank holidays)

• Gym memberships

• Private medical insurance

• Annual health check

• Annual eye test

• Season ticket loan

• 5 annual volunteer days

• £1,000 (net) work anniversary gift

• Local discounts with Better Bankside Buzz Offers

• Option to buy additional annual leave

• Option to take out a personal loan

• Cycle to work scheme

• Free standard breakfast and healthy snacks provided in the office

• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.