Job title: Social Media Executive

Job salary: £33,000 - £37,000 per annum

Job location: London, SE1 hybrid working, minimum 2 days per week in the office)

Deadline: 31st August, 2026

Purpose of the job

Smart meters are changing how Britain understands and manages its energy — and social media is where a huge part of that story gets told, questioned, and understood. As our Social Media Executive, you’ll be right at the centre of it: owning SEGB’s presence across Meta, TikTok, YouTube and Reddit, shaping both organic and paid content that reaches millions of households. From community management and social listening to campaign delivery and performance reporting, this is a role with genuine reach and real-world impact.

You’ll be SEGB’s in-house expert and champion for all things social — trusted to bring fresh thinking, keep colleagues across the business up to speed, and help the wider organisation get the most out of social as a channel.

Reporting to the Brand & Campaigns Manager, you’ll also help plan, brief and deliver paid digital campaigns end to end — collaborating closely with agency partners and internal teams to bring ideas to life across digital channels.

This is a role for someone with a can-do attitude and a genuine appetite to innovate — someone who understands what makes content land, isn’t afraid to challenge the status quo, and can deliver brilliant work at pace. It offers real variety and the opportunity to progress your career in a fast-moving, mission-led marketing team.

Key tasks/responsibilities

• Manage SEGB’s organic social media channels:

  • Support SEGB’s audiences by tackling concerns and answering smart meter questions from consumers

  • Build and maintain a rolling social media content plan across organic and paid activity, balancing always-on content with campaign moments and key dates, and keeping stakeholders sighted on what's scheduled

  • Create engaging, on-brand written and visual social posts and content in support of teams’ campaigns and paid activity, including short-form video content (e.g. Reels, YouTube shorts), working with our in-house Studio or agency partners where required

  • Schedule and post content, including managing paid boosting

  • Coordinate closely with the Website Executive to align content across SEGB's owned digital channels. Providing additional support if necessary on content writing for the website

• Manage SEGB’s community management strategy:

  • Maintain the guidelines for internal use and be the primary point of communication around this with our community management agency

  • Follow agreed escalation routes for handling sensitive queries, misinformation or reputational issues raised on social channels

  • Work closely with Communications and Marketing teams to develop and make ongoing updates to FAQs for social channels to ensure the accuracy of our responses

• Manage SEGB’s social media monitoring, including our social listening tool BrandWatch.

  • Be the organisational super user for BrandWatch, delivering training to colleagues on how to use the tool as required.

  • Lead on development of social listening dashboards for campaigns, managing requests for these from internal stakeholders

  • Ensure the delivery of daily digital monitoring alerts by 8am each day and be responsible for maintaining the team’s digital on-call rota

• Deliver accurate and timely reports on the performance of social media content and audience insight from our social listening. Use results to identify optimisation opportunities and put recommendations forward

• Support the day-to-day delivery of paid digital campaigns in collaboration with creative and media agencies, working within budget and tracking and reporting performance and spend against KPIs. Identify opportunities to optimise campaigns through new insight, creative development, media strategies and performance tracking to continuously improve digital delivery

• Ensure tone of voice, brand and campaign guidelines are met in the digital sphere

• Ensure organic and paid social content meets accessibility and inclusive design best practice (e.g. alt text, image descriptions, captions, plain language), reflecting the needs of SEGB’s audience, including vulnerable and non-digital consumers

• Actively monitor social trends and news and report to the Marketing and Comms teams on those that are relevant to our campaign tasks

• Support the Brand, Campaigns & Digital team with broader, integrated campaign planning and execution when opportunity allows. Assisting with research and pre-testing, proposition and creative development, production tasks (i.e. substantiation and Clearcast approvals), and supply of campaign assets against agreed media plans

Skills, experience and competencies

Essential

• Proven experience of social media/community management, with strong platform and trends literacy across channels including Meta, TikTok, YouTube and Reddit

• Ability to create engaging visual social content across a range of social platforms, including strong copywriting for social channels

• Editorial experience, including the ability to ensure content adheres to house style, brand guidelines, accessibility standards etc

• Experience using back-end tools — including our social listening platform, BrandWatch, or an equivalent — to co-ordinate, schedule, monitor and measure social media activity

• Ability to analyse performance data and translate this analysis into actionable recommendations

• Experience writing comprehensive, clear briefs for internal and external stakeholders

• Ability to deliver projects and creative outputs to a high and consistent standard through excellent project management skills, attention to detail and quality control

• Excellent communication skills; a supportive, flexible approach to colleagues; and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders

• A proactive problem-solver who spots opportunities to improve ways of working and brings forward practical recommendations

Desirable

• Experience developing paid digital campaigns end-to-end and of briefing and working with creative and media partners to deliver, including the ability to analyse digital media plans

• Excellent administrative skills and ability to create, update and manage plans for content delivery in a timely manner

• Ability to work in a fast-paced environment, and willingness to remain flexible to changing priorities

• Care in creating, maintaining and managing documents and back-end systems that assist the front-end experience

• Appreciation of the objectives and activities of Smart Energy GB

• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time; the smart meter rollout has already converted approximately 70 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead.

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading beyond 2025).

It’s an important time to join one of the most talented and creative teams (c70 FTE) in the country to deliver marketing and communications campaigns. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We’re looking forward to meeting you and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We want every candidate to have a fair and comfortable experience during the application and interview process. If you require any reasonable adjustments, please don’t hesitate to get in touch with our People Team – we’ll do our best to support your needs. You can email us at [email protected]

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent

• Disabled talent

• Working-class talent

• Women

• Asian talent

• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

Subject to consent, where candidates from ethnic minority and lower socio-economic backgrounds meet the selection criteria for the role, we aim to include at least one candidate from each group in the shortlist for the next stage of the recruitment process (usually an interview).

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme

• 25 days annual leave (plus bank holidays)

• Gym memberships

• Private medical insurance

• Annual health check

• Annual eye test

• Season ticket loan

• 5 annual volunteer days

• £1,000 (net) work anniversary gift

• Local discounts with Better Bankside Buzz Offers

• Option to buy additional annual leave

• Option to take out a personal loan

• Cycle to work scheme

• Free standard breakfast and healthy snacks provided in the office

• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.