Job title: Website Executive

Job duration: 6 months with the possibility of becoming permanent

Job salary: £33,000 - £37,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: June 12th, 2026

Purpose of the job

Our website plays a vital role in helping people understand the many benefits of smart meters, acting as the central destination for all campaign activity across our audience groups and the full marketing mix.

The Website Executive supports the day-to-day running and development of Smart Energy GB’s website. Reporting to the Website Manager, you will work across the full breadth of the Digital team’s website activity, supporting the Website Manager on front-end and back-end developments, UAT, A/B testing and journey optimisation. You will also support the Website Manager on reporting website performance, helping stakeholders understand how the site is performing and where improvements can be made.

A particular focus of the role is becoming the superuser for our content management system (CMS), Umbraco, owning the creation, publishing, updating and maintenance of content pages on the website, and ensuring everything on site is accurate, accessible, on-brand and aligned with campaign messaging.

You’ll bring strong attention to detail, strong copywriting skills, excellent organisational skills and a genuine enthusiasm for all aspects of website management. This is a role with real variety, ideal for someone looking to progress their digital and web career.

Key tasks & responsibilities

Website development & delivery 

• Support the Website Manager in delivering digital projects, campaigns and website capabilities

• Support the Website Manager to execute and deliver A/B tests and other optimisation activities, analysing and evaluating results

• Own the execution of UAT for website updates and new functionality, both front-end and back-end, ensuring releases are free from bugs and errors ahead of sign-off

Content, CMS & Reporting

• Act as the superuser of the Umbraco content management system, including assisting users from other teams in publishing content and troubleshooting with our website development agency

• Build and publish campaign and evergreen content pages, ensuring alignment with brand, accessibility and SEO standards

• Support the development of website content, including copywriting new content for the site and working with internal teams to identify content opportunities and requirements.

• Coordinate closely with the Social Media Executive to align content across SEGB's owned digital channels.

• Own the training of internal teams to use the CMS, developing and maintaining training documentation to ensure consistency and confidence across the organisation.

• Work with the Search Manager and Policy team to identify new topics for frequently asked questions and build out the company FAQs hosted on the website

• Support the Website Manager in reporting website performance using GA4, Hotjar, Looker Studio and other analytics platforms, contributing to regular reports and making recommendations for the team and senior stakeholders.

Skills, experience & competencies

Essential

• Minimum 2 years’ experience in a digital product, website management or delivery role

• Experience using content management systems (CMS), with experience of using Umbraco highly desirable

• Minimum 2 years’ experience using Google Analytics 4, or other analytics platforms, to gather data and produce reports

• Excellent communication skills, a supportive approach to colleagues and the ability to collaborate and communicate with multiple teams, external agencies and senior stakeholders

• Excellent attention to detail with a methodical approach to website content quality, testing and auditing

• Ability to deliver project(s) to a high standard through excellent project management skills

• Strong understanding of UX principles and user journeys, with a minimum of 2 years’ experience guiding and applying this knowledge to improve a website or app

• Content writing ability, including the ability to assess and correct content to adhere to our tone of voice, house style, brand guidelines and accessibility standards (e.g. WCAG 2.2)

• An advocate for the website as a strategic channel, able to bring colleagues across the organisation along and support them in using the website to deliver their workstreams

• A good understanding of search engine optimisation, and how web content should be optimised in line with this

Desirable

• Proactively keep up to date with the latest search trends, technology, innovations (esp. AI), and algorithm changes, and ensure they are communicated and applied as appropriate.

• Awareness of the objectives and activities of Smart Energy GB and an appreciation of the diversity of people and communities across Great Britain.

Welcome to Smart Energy GB. It’s our task to engage everyone in England, Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time; the smart meter rollout has already converted approximately 70 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead.

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading beyond 2025).

It’s an important time to join one of the most talented and creative teams (c70 FTE) in the country to deliver marketing and communications campaigns. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We’re looking forward to meeting you and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We want every candidate to have a fair and comfortable experience during the application and interview process. If you require any reasonable adjustments, please don’t hesitate to get in touch with our People Team – we’ll do our best to support your needs. You can email us at [email protected]

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent

• Disabled talent

• Working-class talent

• Women

• Asian talent

• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

Subject to consent, where candidates from ethnic minority and lower socio-economic backgrounds meet the selection criteria for the role, we aim to include at least one candidate from each group in the shortlist for the next stage of the recruitment process (usually an interview).

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme

• 25 days annual leave (plus bank holidays)

• Gym memberships

• Private medical insurance

• Annual health check

• Annual eye test

• Season ticket loan

• 5 annual volunteer days

• £1,000 (net) work anniversary gift

• Local discounts with Better Bankside Buzz Offers

• Option to buy additional annual leave

• Option to take out a personal loan

• Cycle to work scheme

• Free standard breakfast and healthy snacks provided in the office

• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.