Page last updated on 16th March 2026
Meet Einstein
Born in Germany in 1879, Albert Einstein was one of the world's most famous physicists. He was a true visionary when it came to science and technology. His ideas changed the way we see the Universe. His work laid important foundations for the way we use science today.
We think Albert Einstein would be amazed by the innovations that have happened since his time. But we think he'd be baffled by our outdated energy system.
We've upgraded everything from our TVs and phones to our trains and homes. Now smart meters are the latest revolution, helping us modernise our energy system. The chance to upgrade to the latest technology, and make our homes greener?
Chris Taggart, Director of Marketing , Smart Energy GB
"There is no greater ambassador for modern technology than Albert Einstein. We hope the public really enjoy seeing his wit and humour touchingly brought back for this campaign.”
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