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As a nation, we have set an ambitious goal to tackle the climate crisis by reaching net zero carbon emissions by 2050.

Currently, we are not on track to meet this goal.

Yet, according to research from the University of Salford and The Energy Saving Trust, if every household took energy efficiency measures now, we could achieve 11 per cent of the UK's 2050 carbon target.

Despite the hugely positive impact that energy efficiency can make, it is missing from the climate change conversation. In fact, less than 3% of all media and social media conversations on climate change over the past two years have mentioned energy efficiency at all.

It's time to talk about energy efficiency - but talking alone is not enough. This is about more than turning off our lights or washing our clothes on a cooler setting. Upgrading the nation's outdated analogue energy infrastructure to a smart energy system will help Great Britain deliver reliable, clean and affordable energy. In turn, this will help reduce the amount of energy that goes to waste, and lessen our reliance on harmful fossil fuels.

That's why we're working with conservationist, TV presenter and campaigner Chris Packham to raise awareness of the importance of the #missingpiece and encourage everyone to take action by getting a smart meter installed.

Join the conversation #missingpiece

To find out more, download the full 'The Missing Piece' report here.