Job title: Interim Head of Specialist Audiences

Job salary: £74,000 - £76,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 25th March 2024

Purpose of the job

Playing an important leadership role in our campaign as part of the marketing leadership team, the interim Head of Specialist Audiences will lead our partnerships team and our approach to engaging customers in vulnerable circumstances using third parties.

The interim Head of Specialist Audiences will be the organisation’s ‘champion’ for these audiences internally. They will hold a deep knowledge and understanding of Customers in Vulnerable Circumstances (CIVCs) and their experiences of energy. They will use this knowledge to support teams across the organisation with the delivery of their campaigns and activities.

They will ensure that we are getting – and are able to evidence - maximum return on investment from our partnership work and that our partnership marketing programme effectively reaches our target audiences.

This is a great opportunity to work with a high-performing team, generating excellent partnerships and delivering a programme that can engage with a range of organisations, from national brands to local communities

Key tasks and responsibilities

• Recommend a structure for marketing partnerships and create a dedicated partnership strategy in response to relevant insight data
• Lead on the delivery of omni-channel campaigns to engage CIVCs, using your leadership skills to influence both internal and external stakeholders to meet the strategic objectives of the campaigns
• Lead the development of the annual plan & budget for partnerships including prioritising investment decisions based on cost per impact/engagement/install
• Identify key strategic partners nationally and regionally and a structure for ensuring manageable delivery via national, regional or local organisations
• Be our senior point of contact for partner organisations, ensuring that both parties are happy and getting what they need from our work together
• Identify the assets required to support partners and ensure that a system is in place for partners to access appropriate assets and information to support their communications about smart meters
• Ensure that partners have in place appropriate (but not unnecessarily onerous) service level agreements
• Ensure that the service, organisational and operational requirements of the programme are implemented effectively, including appropriate risk and change management
• Develop positive and productive working relationships with diverse stakeholders who are responsible for vulnerable customers (including Vulnerable customer experts from UK’s energy companies, Energy charities and the UK Government)
• Prepare reports and presentations on budgets, effectiveness and strategies and present to the Senior Leadership Team and key stakeholders if, and when, required
• Work closely with the Insight team to ensure that an effectiveness tracking framework is in place to monitor and report partnership activity and success
• Work closely with other Heads of across Marketing and other directorates to ensure that our work with partners and stakeholders is aligned
• Be a full member of the management group and play a positive and proactive role in the management of our organisation and campaign
• Line management of two Senior Partnership Marketing Managers with a responsibility for their continuous development
• Support with a range of ad hoc projects or requests identified by the Senior Leadership Team

Skills, experience, and competencies

Essential

• An understanding of specialist audience partnership strategies and experience of delivering partnership marketing
• Experience of managing complex, high-value programmes within deadlines and budgets
• Experience of briefing creative, media, and social agencies, to develop paid activity aimed at specialist audiences
• You will have developed, managed and evaluated successful partnerships
• Excellent at building and managing relationships with a wide range of stakeholders and partners

Desirable

• Track record of developing detailed project plans and the ability to demonstrate high levels of programme and external supplier/ service management and project delivery
• Experience of putting benchmarks and key performance indicators in place to ensure campaign/project delivery
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.