Job title: Senior Campaigns Manager (Digital)

Job salary: £60,000 - £70,000 per annum

Job location: London, SE1 (hybrid working, minimum 2 days per week in the office)

Deadline: 19th April 2024

Purpose of the job

Our remit is to deliver a national communications campaign, supporting the upgrade of the nation’s analogue meters to smart meters, in support of the nation’s drive towards Net Zero. This role plays a key part, responsible for ensuring we maximise the effectiveness and efficiency of the digital channels at our disposal to drive quality traffic to our website and then onto supplier sites to request a smart meter upgrade.

Sitting within the Marketing directorate, the Senior Campaigns Manager (Digital) leads the implementation of the departmental strategy across all digital campaigns, including social media and programmatic. The right candidate for this role is a keen digital strategist able to bring their view to activity through the line, drawing on a range of digital data points and audience insights to drive our digital campaign effectiveness. They will be able to support the creative development and production of a range of campaigns and in turn, support the Head of Campaigns & Digital in developing an ongoing digital strategy that delivers our organisation’s objectives.

The audience we must reach is large and fragmented, and therefore won’t be convinced by a single campaign. The right candidate will have the expertise to ensure our campaign strategy is underpinned by a clear a test and learn approach, leading us to use digital outputs to engage our audience as effectively as possible. This role will take a strategic, user first viewpoint on campaigns and work fluidly with our wider marketing department.

This role is supported by line managing a direct team of two (Campaigns and Digital Managers and Marketing Assistant) alongside one more junior member of staff (Social Media Executive). This role will work closely with the Senior Digital Manager role.

Key tasks and responsibilities

• Support the Head of Campaigns and Digital in developing long and short-term strategic plans for digital and integrated campaigns to deliver departmental and organisational objectives
• Oversee Campaign Managers and our agencies in the day-to-day delivery of behaviour change campaigns, including overseeing managers’ work, developing, and optimising those campaigns. This will include strategic objectives, appraising digital media and targeting strategies, creative development and production; and working closely with our partner agencies and internal team
• Support the Head of Campaigns and Digital and the senior leadership team with annual planning, budget setting and target setting. Ensure that the Campaigns and Digital team’s output ladders up to supporting organisational and departmental objectives
• Be a key relationship holder with our partner agencies, T&Pm (formerly mSix), AMV and Gravity Road, including having a close view on budget management, reviewing strategies, and content development and production
• Keep abreast of industry developments and changes, identifying new opportunities for Smart Energy GB. Lead on the development of an annual test and learn framework for digital campaign activity, including emerging technologies (e.g. Generative AI) and implementation of these into our production processes
• Support your team and work with the Senior Digital Manager in developing and delivering a joined up owned channel strategy (across social media, community management, and with consideration of website and organic search), with support from the wider Campaigns and Digital team
• Support the Head of Campaigns and Digital to provide external stakeholders with regular and appropriate updates on our digital campaign performance and activity
• Line manage the Campaigns and Digital Manager and Marketing Assistant with responsibility for their continuous development

Skills, experience, and competencies

Essential

• An excellent understanding of digital strategy, digital marketing best practices and the key considerations, inputs and processes required to deliver an effective digital campaign
• Knows what great creative looks like and has strong experience in overseeing the end-to-end production of creative campaigns with agencies
• A passion for integrated and cohesive campaign planning. You will be the go-to expert for digital but will also need to bring your viewpoint to campaigns covering ATL too
• An accomplished people manager and mentor to team members

Desirable

• Experience working with behaviour change campaigns, and an understanding of and appreciation for behaviour change strategies
• An independent, proactive, problem solver with experience in managing a brand or organisation’s content marketing, across digital channels
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socio-economic background, disability and gender as the key areas we would like to focus our recruitment efforts in.

What do we do at Smart Energy GB to promote diversity and inclusion?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme, Thrive

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.