Job title: Senior Media Manager

Job salary: £50,000 - £60,000 per annum

Job location: London, SE1 (hybrid working, 2 days per week in the office)

Deadline: 11th April 2023

Purpose of the job

As Senior Media Manager, you will lead the media output on various paid media campaigns central to achieving organisational goals. A paid media specialist, you will primarily report to the Head of Media, however will also have the opportunity to support the Head of Brand & Campaigns on specific campaigns and projects, whilst also working closely with the other members of the Marketing, Comms, and Operations teams.

You will play a central role in the planning, development and management of our, nationwide, multi-audience, multi-message and multi-channel consumer campaign. The audience we have to reach is large and fragmented, and therefore would not be convinced by a single smart meter benefit. Your expertise will ensure our complex campaigns are developed and optimised to deliver the best possible results.

You will be a central stakeholder in the day-to-day relationship with our media and creative agency partners and continually strive to deliver ever more innovative and effective campaign solutions to engage our audiences.

This role would be ideally suited to candidates with deep cross-channel paid media knowledge with mid-level experience of the creative development process.

Key tasks and responsibilities

• Lead the development and implementation of key paid media campaigns, including large scale paid media partnerships. Work with media agency partners to deliver quality cross-channel media plans which deliver strong ROI against agreed targets and budgets
• Lead the evaluation process of key paid media campaigns, ensuring learnings are collected and applied to future activity, and relevant insights shared across the wider marketing functions
• Support the Head of Media and Head of Brand & Campaigns in the planning and strategic direction of specific campaign activity, including input into the strategic development of our annual plans.
• For specific projects/campaigns, support the Head of Brand and Campaigns in the delivery of campaign assets and provide oversight of all assets produced by the team and our agency partners (including AV, Radio, Print, Outdoor, Digital Display, Social and Partnerships). This should include preparation of briefs, providing consolidated team feedback on agencies’ work and ensuring high quality is delivered on time and to budget
• For specific projects/campaigns, ensure that the SEGB brand is accurately implemented across all assets/touchpoints
• Work closely with Insight Managers to maximise use of key audience and media research in our paid media briefs and plans; from consumer segmentation, attitudinal research, and econometrics, through to brand/campaign trackers
• Provide a senior point of paid media knowledge and expertise for the wider marketing team. Line manage the Media Marketing Executive and oversee the professional development of more junior members of the team in this regard
• Work with the Industry Relations managers to provide suppliers and stakeholders with regular updates on our media plans and activity and act as an ambassador for our work in this area
• Keep abreast of industry developments and changes, identifying new opportunities for Smart Energy GB where relevant
• Take a leading role in preparing Senior Leadership Team / external stakeholder materials to communicate paid media activity at a wider, senior level and provide relevant subject matter expertise
• Provide updates on Paid Media activity at monthly marketing meetings, and deputise for Head of Media at internal / external meetings where necessary
• Support the Head of Media in the development of systems and processes to ensure the smooth running of the team, agency relationships, internal relationships and the delivery of campaigns
• Manage the development of your team’s Media Executive in the delivery of their own tasks, responsibilities and development, as required

Skills, experience and competencies

• You will either have:
  • Experience working for a leading communications/media agency in planning or cross-channel function; or
  • Experience working as part of an in-house consumer marketing team, managing the relationship with a leading communications agency
• Experience with developing major, multi-channel, consumer facing communications campaigns
• Comfortable managing our agency partners to deliver work that balances our communication needs with great creative ideas
• Ability to write clear agency briefs, evaluate media agency channel proposals, and manage a significant marketing budget, providing a live and accurate view of this budget to the senior management team as and when required
• Experience in working on customer segmentation and developing comprehensive channel plans
• Experience/understanding of media planning, buying and evaluating, ideally including all, or the majority of: TV, BVOD, Radio, Social, OOH, Digital Display/Video, partnerships and data led content
• Experience of different approaches to evaluation, to assess both short and long terms KPIs, including econometrics
• Understanding of a spectrum of tools and tech stacks including data clean rooms
• Strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
• Excellent at building and managing senior relationships and confident owning and leading projects
• Highly organised and be able to manage projects in order to meet tight deadlines/budgets
• Strong IT skills, including the creation and management of spreadsheets and presentations
• Excellent communications skills; the ability to write and present succinctly, eloquently and creatively
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

Welcome to Smart Energy GB. It’s our task to engage everyone in England Scotland and Wales with the national rollout of smart meters - and we are all thrilled to have this once-in-a-career chance to communicate with the whole of our diverse nation.

Every British home and microbusiness has the opportunity to upgrade to new gas and electricity smart meters, which will utterly transform the way we all buy and use energy and pave the way to a smarter, more energy efficient future. It’s one of the biggest technological and infrastructural investments of our time, the smart meter rollout has already converted just over 50 per cent of British households. The goal for this voluntary technological upgrade is to engage every household in Great Britain, and so there is a continuing critical role for Smart Energy GB in the years ahead (government has recently indicated that Smart Energy GB’s campaign should continue until at least 2025, and potentially beyond).

Our campaign is one of the most far-reaching of any campaign in the country. We are talking to consumers from all backgrounds, across the whole of Great Britain. Our legal duties mean that we have a particular need to make sure that consumers who are harder to reach or need greater support are not left behind (already an important part of our responsibilities and likely to be an increasing focus over the period leading to 2025).

It’s an exciting time to join one of the most talented and creative teams in the country. We have an exciting mission, and we pride ourselves on having a fully inclusive working environment.

We love what we do. We are flexible, eager to learn and hugely motivated by this chance to be part of one of the biggest-ever behaviour change campaigns, which brings with it benefits for both individual households and the environment.

We’re looking forward to meeting you, and hope you’ll be as fired up about the challenge ahead as we are.

The Smart Energy GB team

Smart Energy GB is an equal opportunity employer and we value diversity. We actively encourage applications from currently under-represented groups in the marketing and communications sector. We have identified ethnic minority, disability, gender and lower socio-economic background as the key areas we would like to focus our recruitment efforts in. Therefore, we are keen to hear from female applicants, applicants that belong to the ethnic minority backgrounds, people with disabilities and applicants from a lower socio-economic background.

We collect and analyse equal opportunity information to make our recruitment practices as inclusive as possible. As such, we will require you provide us with information relating to our equality monitoring mission as part of your application.

We’re building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. So, if you’re applying for a job with us, we’d like to hear how you can help us do this.

Disability Confident Scheme

We have the Disability Confident Leader status and we are committed to making our recruitment practices as inclusive and fair as possible for all applicants. Disability Confident is a government scheme designed to help us make the most of the talents of those with disabilities and/or health conditions in the workplace.

All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know. Our offices have full wheelchair access.

We consider our commitment to the Disability Confident scheme in many aspects of our work life, including our offices. We moved to a new London office in September 2021, and having an accessible layout was a high priority in this search.

All In Champions

We’re committed to creating a workplace where everyone feels like they belong. That’s why we’re proud to be one of the first organisations awarded All In Champion status, as part of the Advertising Association, ISBA and IPA’s initiative. To achieve this, we provided evidence that we have adopted the first six actions from the All In Action Plan – improving the experience and representation of:

• Black talent
• Disabled talent
• Working-class talent
• Women
• Asian talent
• Older talent

You can read more about how to become an All In Champion and what it means here.

Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population. This includes the representation of people from ethnic minorities and lower socio-economic backgrounds. We apply the Rooney Rule to achieve this.

Subject to consent, out of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

Every member of our team goes above and beyond, helps one another out and contributes to the achievement of our ambitious goals. We think it’s only right for us to reward them accordingly:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays)
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• Five annual volunteer days
• £1,000 (net) work anniversary gift
• Local discounts with Better Bankside Buzz Offers
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• An in-house wellbeing programme, Thrive
• Free standard breakfast and healthy snacks are provided every day in the office to support a positive working environment

Thrive

We take our role as an employer seriously and work hard to create a great place for people to work. But we also have an opportunity to support our employees outside work. In order to do so, we’ve rolled out Thrive; a programme to help our people live healthier, feel better and deal with life’s curveballs.

Through our employee assistance programme we’re all able to, anonymously and confidentially, access financial, medical and mental health advice if we would ever need it. We’ve even extended this offer to our employees’ immediate families. Throughout the year we also invite various experts, such as mental health and wellbeing coaches to help us live life a little smarter.

Alongside this, we also have the ‘Thrive Room’ in our London office, which is used as a private and comfortable space. It can be used for people to take time out, meditate, pray, or for new mums returning to work who may be breastfeeding and need to express milk.